KOR Water Adds Peter Van Stolk & Ravi Sawhney to its Board
KOR Water appoints Jones Soda Co. founder, Peter van Stolk, and RKS Designs founder, Ravi Sawhney, to its Board of Directors.
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Fountain Valley, California â€“ February 20, 2009 â€“ Sustainable hydration innovator KOR Water announced today that it has appointed Peter van Stolk, the founder and former CEO of Jones Soda Co., and Ravi Sawhney, founder and CEO of industrial design firm, RKS, to its Board of Directors.
Considered a true marketing maverick, Peter van Stolk has over 20 years experience in business creation, business development and product sales. As founder of Jones Soda Company in 1987, it was van Stolk’s unique marketing approach that encouraged customer input and online interaction that brought the small beverage company massive success and consumer brand loyalty against the global multi-billion dollar soda giants. By 2007, Jones Soda had reached $40 million in revenue, transforming the company from a niche premium Soda, to an international brand with global aspirations.
â€œPeter’s passion for creating brand loyalty and connecting with customers on a grassroots level, combined with his profound knowledge of the beverage industry make him a huge asset to KOR,â€ said KOR’s founder and CEO Eric Barnes. â€œWe look forward to his valuable insight as we move into the next phase of the brand.â€
Ravi Sawhney is the founder and CEO of RKS, a global leader in strategy, innovation and industrial design. Since founding RKS nearly 30 years ago, Sawhney has been recognized with every major design award in the industry and has helped generate over 150 patents for the clients of RKS. Sawhney is also credited with inventing the popular Psycho-AestheticsÂ® design strategy, which Harvard adopted as a Business School Case Study. Most recently, he was named Executive Director of IDSA’s Catalyst program, where he will help develop case studies illustrating design’s power to effect positive change.
â€œRavi is one of the most well-respected and innovative designers of our time and we are fortunate to have someone of his caliber on our board,â€ said Eric. â€œThe RKS vision to create designs that empower consumers is exactly what KOR is all about.â€
KOR Water believes passionately in the importance of clean water – to human health and to the health of our planet. We also believe in the power of design to inspire and motivate. At KOR, our mission is to deliver sustainable personal hydration solutions. We acknowledge the serious waste problem that bottled water creates and believe the only real solution is change. Change requires a complete redesign of the hydration experience. We call it Water ReDesignedâ„¢ and the KOR ONE Hydration Vessel is just the beginning. For additional information please visit www.korwater.com.