Beth Cochran: firstname.lastname@example.org 406.579.7909
Krimson Klover Increases Growth with 2016 Expanded Collections and Younger Looks
Outdoor Retail Show Salt Lake City, January 7th-10th at the Salt Palace
Boulder, Colo. (November 20, 2015)– Krimson Klover, the Colorado-based lifestyle brand known for high-quality women’s apparel, continues to expand its brand presence in lifestyle, travel and snow sports markets for 2016. As sales increase nationwide, Krimson Klover designs its luxury knitwear with commitment to social and environmental responsibility along the way.
Krimson Klover opened 130 new accounts in 2015, sales were up 40% in 2013–2014 and close to 50% in 2014–2015. The 2016 collection will support this current growth, offering more looks to an extended demographic—while true to their core audience, the expanded product line will appeal to active, young professionals and their fashionable mentors.
Krimson offers stylish apparel for work, travel, fun and sport. Garments are crafted from sustainably sourced ultrafine Merino, cashmere, mohair blends and natural performance viscose. New textures and vibrant colors mingle throughout the new collection, which includes three categories: Voyager, where style meets adventure; Fireside, sophisticated urban lifestyle with a mountain appeal; and Slope Style, from champagne powder to champagne toasts.
Voyager: Where style meets adventure
No fuss here—just easy style that honors the sense of adventure that lives within all of us. Mix and match solids with richly hued patterns knit in the luxurious natural fibers that travel so well with us along life’s journey. Add a touch of feminine sophistication, and we are reminded how magical it is to be a woman. Whether running to catch your 7:10 train or exploring unmapped territory, adventure is calling; you must go.
805 Wonderland and 815 To the Point – $118 and $198
Knit from 100% ultrafine Merino wool, this edgy skirt–moto jacket combo is fun and feminine. The sweater features contrast accents, front and pocket zippers. The skirt has a scalloped hem and 18.5” length. Sweater: heather black, olive, spruce. Skirt: heather black, charcoal, espresso; XS-XL
808 Palisade – $118
This 18.5” chevron jacquard skirt is a statement piece that pairs perfectly with the Wild Hearts cable top and the Duet mohair infinity scarf. Knit in 100% Merino wool. Charcoal, spruce, nutmeg; XS-XL
804 Edge of Adventure – $188
This 36” lightweight zigzag-patterned dress features three-quarter sleeves and a scalloped hemline. Knit in ultrafine Merino wool. Heather black, charcoal, espresso; XS-XL
Fireside: Sophisticated urban lifestyle with a mountain appeal
Fireside is redefining sophisticated mountain style with sexy silhouettes and simple elegance. These perfectly patterned garments are effortless and comfortable, snuggling in for the evening or fine dining. Make a statement: Life is too short to wear boring clothes.
840 Knotted Up – $188
At 27” this cable turtle neck poncho is as comfortable as it is stylish. Knit in a luxurious Mohair blend to keep you warm and cozy. Charcoal, Citron, Teal and Almond; S/M, LG/XL
Slope Style: From champagne powder to champagne toasts
Sporty yet chic, this collection looks as good on and off the slopes as it does out on the town. Its modern styling with a daring, playful color palette and original artwork also incorporates timeless Nordic and vintage ski fashion. Embrace the great outdoors; your spirit will thank you.
869 Signature – $138
This hand-painted base layer features a quarter-zip neck and original artwork. Knit in a viscose blend that feels buttery next to skin. Graffiti; XS-XL
885 Tracing Circles – $158 Knit from 100% ultrafine Merino wool with an intricate pattern on the yolk, funnel neck and sleeves. A ribbed waistline creates a flattering silhouette. Pagoda blue, black, citronelle, wine; XS-XL
861S– Roxi Sock – $24
Old world meets funk in these cozy socks. Knit in merino wool with a touch of nylon and spandex for fit and function, they make any dress outfit unique. Burnt orange and black/red; One size.
865S – Downhill Sock – $24
Featuring an illustrated skier, these socks will keep you warm on and off the slopes. Knit in merino wool with a touch of nylon and spandex for fit and function. Charcoal; One size.
Krimson Klover continues to distinguish itself with its commitment to supporting women in business and its priority of environmental sustainability. “In sourcing our natural-fiber yarns and fabrics, we make a point of finding materials that are as environmentally friendly as possible,” said owner and designer Rhonda Swenson. Krimson Klover wool comes from free-ranging sheep raised on low-intensity farms, and products are manufactured in clean facilities that use recycled water and eco-friendly dyes. “Sustainability is an ongoing process and a big priority for us,” Swenson said. Krimson Klover apparel is designed for active, passionate women who love to work hard, travel, play, ski and après—and look good doing it. We welcome you to find out more about us.
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About Krimson Klover
Krimson Klover is a Boulder, Colorado, based company specializing in luxurious, feminine clothing for the fashion and resort industries. Krimson Klover apparel is designed for active, passionate women who care about the quality of their clothing and the story behind it. Krimson Klover is female owned and operated, with a commitment to environmental and social responsibility. We welcome you to find out more about us: www.krimsonklover.com
For information contact: Beth Cochran
email@example.com : 406.579.7909