FOR IMMEDIATE RELEASE
Krimson Klover Supports Young Adults Impacted by Cancer with Donation of Proceeds to First Descents
SIA Booth #1026
Boulder, Colo. (January 18, 2017) – Krimson Klover, a Colorado-based clothing company for women who live boldly through travel, adventure, and outdoor sports, has local and global community support at the heart of its mission.
This season, Krimson Klover will donate 5% of proceeds from sales of its Marta Sweater to First Descents, an inspiring and progressive organization that works with those living with cancer.
First Descents offers young adult cancer fighters and survivors free outdoor adventure experiences, empowering them to defy their cancer, reclaim their lives, and connect with others doing the same. Founded in 2001 by pro kayaker Brad Ludden, whose life was impacted by his aunt’s battle with cancer in her thirties, First Descents began by offering young cancer patients kayak trips. The trips enabled participants to start “living beyond their disease,” giving them hope, self-confidence, and meaning while mitigating depression and anxiety. First Descents now offers mountaineering, surfing, rock climbing, and kayaking programs in 11 states and four countries, and serves over 1,000 young adults every year. Watch their short video. Find out more at www.firstdescents.org.
The quarter-zip Marta Ski Sweateris 24.5” in length and features a classic yet contemporary snowflake design on the chest, ever-popular color blocking, and pattern running down the sleeves. XS-XL, Red, Charcoal, and Indigo. 100% Merino Wool.
Krimson Klover founder and creative director Rhonda Swenson supports her community and important causes locally and worldwide. Along with Krimson Klover, she donates time to Habitat for Humanity, taking build trips each year around the globe. In addition to its support of First Descents, the brand also donates products to organizations like Dignity U Wear, which supports women re-entering the workforce, and participates in events with a cause, including Pink Vail for breast cancer and SIA’s Learn to Ski & Snowboard Week. Swenson also sits on the working board of the SnowSports Industries America (SIA). “Giving back is truly what makes the world go around,” states Swenson. “It is a core value of our company, so we make it a priority.”
Each month the Krimson Klover website and Boulder retail showroom donate a portion of sales to a different nonprofit organization. In December 2016, the Emergency Family Assistance Association (EFAA) received 10% of all online and showroom sales. For more information on the EFAA, visit https://www.efaa.org.
Krimson Klover will be attending the Outdoor Retailer Winter Market, SIA Snow Show, ISPO in Munich, and Stitch in Las Vegas and New York. To make an appointment, please contact email@example.com.
KRIMSON KLOVER, LIVE BOLDLY
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Rooted in the Rocky Mountains of Colorado, Krimson Klover makes unique clothing for women who chose to live boldly through travel, sport, and adventure. Krimson Klover is female owned and operated with a commitment to environmental and social responsibility. Unique Krimson Klover designs can be found in outdoor, ski, and fashion boutiques throughout the US and Canada. Learn more about us and how we are inspiring woman at krimsonklover.com.
Founder Rhonda Swenson with her dog River.
For information contact:
Beth Cochran: firstname.lastname@example.org