Get access to everything we publish when you sign up for Outside+.
Marketing and PR experts will explore the most effective new tools available to PR pros for increasing client’s online visibility
WHO: Marilyn R. Kroner, principal, Kroner Communications (http://www.KronerCommunications.com)
Terri Douglas, principal, Catapult PR-IR (http://www.catapultpr-ir.com)
WHAT: Peer2Peer Roundtable: How PR 2.0 Can Help Your Trade Show
Kroner will lead a discussion about incorporating integrated marketing communications and PR 2.0 into the trade show planning mix as an effective way to bring more value to event marketing programs. http://www.exhibitoronline.com/exhibitorshow/2014/peer2peer.asp
Peer2Peer Roundtable: Staking a Market-Leading Position Through PR Douglas will lead a discussion regarding the strategic public relations tools and methods that can be employed to help position individuals, companies or organizations as thought leaders in their industries. http://www.exhibitoronline.com/exhibitorshow/2014/peer2peer.asp
Advanced Learning Session: Public Relations 2.0 and Beyond
Together, Douglas and Kroner will delve into the “new rules” for effective PR. The presentation will address how blogs and social media affect Public Relations. Kroner and Douglas will detail online tools that PR professionals are using to get their messages out to the media and their target audiences. The presentation will look at which social media tools are declining and which are growing in use commonalities. Risks involved with PR 2.0 will be explored.
Attendees should have some PR background, understand the basics of PR, and be prepared to build upon their foundational experience.
Mandalay Bay Convention Center
3950 Las Vegas Blvd. South
Las Vegas, NV 89119
Wednesday, March 19, 2014 5:30 p.m. – 6:30 p.m.
Advanced Learning Session:
Thursday, March 20, 2014 10 a.m. – 11:30 a.m.
About Catapult PR-IR
Catapult PR-IR provides strategic public relations and investor relations services exclusively for technology companies. Catapult helps its clients establish new market positions that are shared by only an elite few within their industry. The firm has won numerous awards, including PRSA’s Gold Pick Award, Holmes Report’s “Best Agency to Work For” award and the Boulder County Business Report’s Mercury 100 Fastest Growing Companies Award. Catapult’s client roster includes ALM Forum, CollabNet, Cloudpath Networks, CrowdIt, FreeWave Technologies, and Inovonics. For more information on Catapult, call 303-581-7760 or visit the company’s website at (http://www.catapultpr-ir.com)
About Kroner Communications
Kroner Communications is a consulting company focused on results-oriented marketing communications initiatives.All work begins with measurable objectives, from fully integrated marketing communications campaigns to specific projects. Kroner Communications provides integrated message development, public relations, social media marketing, trade show strategy and planning, collateral development, advertising management, and web site marketing management for companies in various industries, including technology, fitness, and event measurement. Follow Kroner on Facebook, Twitter, and LinkedIn. For more information on Kroner, call 303-478-3044 or visit www.KronerCommunications.com.
EXHIBITOR2014 is the trade show and corporate event industry’s top-rated educational conference and Fastest 50-ranked trade show, taking place March 16-20, 2014, at the Mandalay Bay Convention Center in Las Vegas. For more information on the conference visit www.exhibitoronline.com
CONTACT: For more information or to speak to Ms. Douglas or Ms. Kroner, please contact:
Halie Noble at Catapult PR-IR
(303) 581-7760, ext. 19 or