KT Tape Provides Serious “Support” to Retailers and Athletes Alike

Orem, UT – Lumos Inc., makers of KT Tapeâ„¢ and category leader in motion-based sports medicine products, launches a new team colors series at The Running Event in Austin, Texas, November 15th-18th at the Austin Convention Center. Building on its reputation as a leader in the running industry with a best-in-class retail offering, KT Tape now enables consumers to relieve pain and prevent injuries while sporting their preferred colors or supporting a favorite team. With the addition of these 10 new colors to its already successful product line, KT Tape demonstrates it’s serious about supporting athletes and retailers- in every sense of the word.

The top choice of runners, KT Tape has been present at every major marathon in the United States this year and is currently available in more than 2,500 retail locations nationwide, including more than half of the top 50 specialty running shops. KT Tape is also a sponsor of IRRA’s 5K race at The Running Event. As the country’s largest gathering of runners and industry leaders, The Running Event is the perfect platform to launch the extended line of colors and show appreciation to KT Tape’s earliest adopters.

“The running community has loved us from day one, and we’re excited to show our support by offering them the new team colors first,” says KT Tape Marketing Manager Michelle Thompson. “This new team colors collection is a highly compelling offering for specialty running dealers and their local schools or associations. No matter what team one cheers on- whether it’s a professional sports league, collegiate or high school team, or even a local running club- now all can sport that support in their favorite team colors!”

With the expanded color line, KT Tape is proud to open new opportunities for retailers to create individualized product offerings and custom support for their local fans. By wearing KT Tape in the very shades of the schools and teams they love, athletes can reap the support and pain relief benefits of the tape while demonstrating their team spirit.

Currently available online at www.kttape.com/store in 16 colors, KT Tape Team Colors will hit the retail marketplace in 2011, with first retail ordering opportunities offered to specialty running retailers at The Running Event. KT Tape Team Colors include: Dark Red, Forest Green, Silver, Light Blue, Navy Blue, Orange, Gold, Purple, White, Camouflage, Pink, Green, Blue, Red, Black and Beige.

KT TapeTM is used by athletes in virtually all sports to enhance athletic performance by preventing and treating common sports injuries. KT Tape enables athletes to perform their best by providing pain relief and support to sore muscles or injuries without restricting motion. KT Tape is the only treatment modality that provides pain relief and support before, during, and after activity without using medications or chemicals. Developed by Utah-based Lumos Inc., KT TapeTM is packaged in easy-to-use, pre-cut strips with instructions for most common applications. KT TapeTM is officially endorsed by Kerri Walsh, two-time Olympic Gold Medalist.
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