Press Releases

KUIU Ultralight Hunting Gear Selects Groundswell PR as Agency of Record

Performance Hunting brand KUIU Teams Up With Groundswell to Drive Industry and Consumer Awareness


Dixon, CA (April. 6 2021)  – KUIU, the leading manufacturer of ultralight performance hunting gear is excited to announce its partnership with Groundswell PR. Groundswell PR will implement an integrated communications strategy, increasing consumer awareness around KUIU’s product technology innovations and Conservation Direct.

“We’re excited to partner with the talented Groundswell team in our efforts to bring our products to a surging market,” says KUIU Senior Director of Brand Marketing, Kevin Wilkerson. “Their comprehensive media experience with leading brands in the outdoor industry, combined with their passion for the outdoors, gives us a fresh approach in connecting with our growing community of passionate outdoor enthusiasts”.

“The team here at Groundswell PR is fueled by outdoor brands that are trailblazers within their discipline when it comes to product innovation,” comments Groundswell PR Principal, Dax Kelm. “KUIU does this by leading a direct-to-consumer sales strategy that allows them to provide state-of-the-art options for the performance hunting market.”

Additionally, KUIU supports conservation through projects that they see a direct impact in creating opportunities for generations to come. These initiatives include their Rocky Mountain Sheep Transplants through Conservation Direct. KUIU also gives back by supporting non-profits such as Team Rubicon, E3 Foundation and Ranger Road, organizations that work with veterans, first responders, and other volunteers.

To learn more about KUIU, its products and its mission, visit  kuiu.com or visit them on Instagram @kuiu_official, or Facebook at @KUIUultralight.

About Groundswell: 

With over 20 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer, and industry exposure for companies, destinations, and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combines authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports, and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit www.GroundswellPR.com.

About KUIU: 

Based in Dixon, California, KUIU was founded in 2011 to provide customers with the world’s most advanced hunting product on the market. For additional information visit www.KUIU.com.