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Who let the dogs out? Kurgo partners with Pale Morning Media for strategic communications, public relations

Bringing the world outdoor gear for dogs and their people

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KNOXVILLE, Tenn. – Since 2003, Kurgo has made the gear that gets people and dogs confidently out into the world. Pale Morning Media is pleased to announce its partnership with Kurgo, the outdoor dog brand committed to companionship and quality gear for adventurous dogs.


From dogs in the car to dogs at camp, Kurgo is all about the “GO.” Kurgo started with car seat covers designed to keep a big muddy hound dog named Zelda from jumping into the front seat and under her owner’s feet as he attempted to drive. After one too many close calls on the way home from the trailhead, the first prototype of what would later become the Backseat Barrier was created in a garage.

“You can’t blame Zelda for being grateful for a long hike,” said Keith Anderson, associate director of brand at Kurgo. “But keeping a happy, energetic … and filthy … dog contained in the car made those hikes easier and safer for everyone involved. It shouldn’t be a big deal to take your dog out for a hike, but there can definitely be some challenges, and that’s where Kurgo comes in.”

All Kurgo products are backed by a lifetime warranty, and Kurgo gear overwhelmingly rates better than four stars on Amazon reviews. From comfortable walking harnesses and car safety accessories to coats, leashes and everything you need to make life easier when poop happens, Kurgo has you and your pup covered.

Kurgo is also part of the Pet Products Standards Council, a group dedicated to creating open-source crash-test standards for dog safety harnesses. These standards are derived from the Federal Motor Safety Standard for Child Restraint Systems, and Kurgo safety harnesses are tested at the same facility that conducts car seat testing for the National Highway Traffic Safety Administration.

For expert advice and tips on how the make the best of your time with your dog, check out the Kurgo Blog. From running with your dog to hiking and camping, travel, health and nutrition and bringing your dog to work, it’s loaded with ideas to make all things dog even better.


Kurgo ( gets dogs where they’re going with new possibilities in canine travel and outdoor gear. Kurgo dogs are family members, hiking buddies and daily travel companions, taking their people from work to play and everywhere in between. Making life better for dogs and their people since 2003, Kurgo offers a lifetime warranty and leads the canine travel industry with pioneering crash-safety standards for dogs, based on the Federal Motor Vehicle Safety Standard for child restraint systems. For media inquiries, contact Chris Hrenko at Pale Morning Media:


Pale Morning Media ( is an independent consulting agency that drives sales by increasing the quality and quantity of brand visibility. Founded in fall 2001, Pale Morning Media has offices in Vermont and Maine, employs a team of five as well as project freelancers, supporting a growing roster of brands in a diverse array of outdoor and lifestyle markets.