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May 12, 2021 (BOULDER, Colo.) – Today, La Sportiva announces new representation in the Southeast Region of the US. John and Brad Dorough, co-owners of Vertical Momentum Rep Agency, will represent La Sportiva NA in the Southeast effective immediately. John and Brad have built an impressive agency serving vertical disciplines as long term Petzl Reps in both the Sport and Pro markets and represent Goal Zero. John and Brad are also veteran climbing shoe reps.
“John, Brad and Chad’s passion runs about as deep as you can get within the Southeastern outdoor community,” says Jonathan Lantz, president of La Sportiva North America. “We are thrilled to have this team represent the La Sportiva brand as we continue to serve the outdoor athlete with technical footwear and apparel.
Chad Wykle will be joining Vertical Momentum as a Senior Executive, taking the lead on the La Sportiva business in the Southeast. Chad is returning to his roots as a Sales Rep. He cut his teeth under the tutelage of the legendary Paul Marsh before moving on to learn the ropes of specialty outdoor retail from mavens Dawson Wheeler and Marvin Webb at Rock/Creek Outfitters. Chad served in many roles during his tenure at Rock/Creek including Lead Buyer, Vice President and ultimately culminating in Co-Ownership. Along the way, Chad has worked tirelessly for the Southeast Outdoor Community, providing leadership in various capacities to protect and expand access to recreation. Chad was an inaugural member of the SCC (Southeastern Climbers Coalition) where he continues his service on the board, a founding creator of the infamous Triple Crown Bouldering Series, Co-Owner of the Rock/Creek Trail Series, and most recently served as the Southeast Director for The Land Trust for Tennessee.
“La Sportiva is the leader in outdoor footwear and has an unprecedented passion for technically creative innovation,” says John Dorough. These attributes coupled with their commitment to the environment and the development of fine products for the mountain athlete, set the brand apart and into a category of its own. Vertical Momentum brings more than 60 years of collective outdoor sales experience to this incredible brand. We are very excited to be a member of the La Sportiva team.”
About La Sportiva
With over 90 years of heritage, La Sportiva has unrivaled experience in building the world’s finest performance mountain footwear. Creating innovation through passion, La Sportiva now offers the most versatile technical climbing, mountaineering, Mountain Running® and hiking shoes on the market as well as ski mountaineering hardware and apparel. For more information on La Sportiva visit www.sportiva.com or visit their Facebook page at: http://www.facebook.com/LaSportiva.