La Sportiva & Rock/Creek Ready for the 9th Annual StumpJump 50k

La Sportiva N.A., makers of technical climbing, mountaineering, Mountain Running® and hiking footwear, announced that they will partner with Rock/Creek Outfitters for the 9th annual StumpJump 50k & 11 mile trail race next Saturday, October 2, 2010, in Chattanooga, Tennessee.

“At 9 years old and getting more notoriety every year, La Sportiva continues to be very enthusiastic about supporting one of the most iconic races in North America, the StumpJump 50k & 11 mile trail race,” says Laura Fryer, Marketing Manager of La Sportiva N.A. “The 50k is one of the premiere trail races in the US, let alone the Southeast. It features some of the most beautiful dirt-packed trails with some Tennessee mountain rocks strewn throughout, plus an elevation gain of 5000+ft. Plus, the Rock/Creek Stump Jump benefits the Wild Trails organization helping trail access and maintenance efforts in the Chattanooga area.”

At this year’s race, if runners demo a pair of La Sportiva shoes at the vendor fair or race day they will automatically receive a limited edition StumpJump 2010 tech tee. Otherwise, La Sportiva will be selling the same tech tee for $15, available to both race participants and spectators, with all proceeds going to the Wild Trails organization. In addition, La Sportiva will be providing all race volunteers with a tech tee for them to wear over the course of the weekend. The shirt will feature the same StumpJump 50k graphics with an additional “race crew” title clearly logoed on the back of the shirt easily visible for runners needing assistance on the course.

“We’re happy to have La Sportiva involved again in the 9th annual Rock/Creek StumpJump 50k,” says Mark McKnight, Rock/Creek Marketing Manager. “The course features some of the best mountain running in the Southeast and La Sportiva’s product line fits perfectly with the terrain. We love working with these guys and are excited to have them on board for another great race. The race is already full at 800 hundred runners—should be a hell of a race!”

In support of the race, La Sportiva will be sending their Mountain Running® athletes Nathan Yanko, Jason Bryant and Natalie Sims. Yanko placed second at this year’s HURT 100 and Lake Sonoma 50, as well as and impressive 4th place finish at the Miwok 100k. Bryant finished in 3rd place for the 2010 La Sportiva Mountain Cup. Sims is a local Rock/Creek runner as well as sponsored on the 2010 La Sportiva Mountain Running® Team. In honor of the race participants and the vibrant culture of Chattanooga, La Sportiva is sponsoring a good ole fashioned southern style BBQ post race and encouraging all racers/volunteers to join in on the fun.