La Sportiva Solution Wins iF Design Award

The La Sportiva Solution climbing shoe has been awarded a 2007 iF Product Design Award by an international jury. This is a high honor having been gained in a highly competitive, international environment.

The Solution will be displayed among other winners at the iF Design Exhibition 2007. The exhibition opens March 15 and runs through August 2007, giving the product visibility to 300,000 international visitors. The 2007 iF Product Yearbook and iF website, www.ifdesign.de, will also feature the winning Solution shoe.

ABOUT INTERNATIONAL FORUM DESIGN
Hanover’s International Forum Design has been conferring prestigious awards since 1954 to firms which distinguish themselves globally in the manufacturing of products with an innovative design and quality. Annually, a jury of famous international designers awards a prize for achievements which stand out for their particular aesthetic/functional characteristics as part of a number of merchandise categories. The main criteria used to evaluate are: the quality and the universality of the design, the degree of innovation, functionality, choice of materials, safety and brand value. These are all aspects that a product needs to be able to satisfy in order to compete in its own category for the IF Design Award.

ABOUT LA SPORTIVA
Celebrating their 78th anniversary in 2006, La Sportiva brings a strong alpine mountaineering and climbing heritage to their line of performance footwear. This core experience enables La Sportiva to offer the most versatile technical climbing, mountaineering, Mountain Running® and trail sport shoes on the market. What’s more, La Sportiva believes in the dedication and feedback of their amazing roster of athletes who are some of the strongest climbers, mountaineers, and mountain runners in the world. For more information on La Sportiva visit www.sportiva.com.