Press Releases

LaCrosse Footwear, Inc. Launches New Web Sites

LaCrosse Footwear, Inc. announces the launch of the new Danner and LaCrosse branded Web sites. The user-friendly Web sites offer instant, optimized site functionality for consumers and dealers.

Portland, Ore.—September 26, 2006 — LaCrosse Footwear, Inc. (Nasdaq/NMS: BOOT), a leading provider of branded work and outdoor footwear, announces the launch of the new Danner and LaCrosse branded Web sites. The user-friendly Web sites offer instant, in-depth product information, enhanced dealer locators and optimized site functionality for consumers and dealers.

“We really wanted to take our LaCrosse and Danner online portals to the next level,” said Joseph P. Schneider, CEO of LaCrosse Footwear. “Our Direct Team has done an exceptional job of giving users the full brand experience, information about our latest promotions, partnerships and product availability, and an easy way to immediately purchase a pair of boots or find the nearest dealer. The sites are packed with features and added benefits that make the online experience efficient and fun.”

The new Danner and LaCrosse sites offer users access to more detailed information available than ever before. Consumers look to Danner and LaCrosse to provide cutting-edge product and information for the work and outdoor markets, including the following new advanced online features:

· Enhanced “Dealer Locator” buttons offer a more comprehensive listing of all dealers and distributors by location. Consumers can find the nearest store to purchase their next pair of LaCrosse or Danner products.

· New interactive catalogues present more detailed product information and allow the user to simply click on the featured items for a comprehensive listing of product details, enhanced images, and product zoom capabilities highlighting the workmanship of LaCrosse and Danner products.

· Free ground shipping is available anywhere in the contiguous U.S. to ensure consumers can purchase Danner and LaCrosse products without added cost or risk.

“We create premium quality footwear with innovative technology for rugged performance, therefore we designed our new Web sites to feature the latest LaCrosse and Danner technology and ensure that the online experience is efficient, easier and more compelling,” said Erron Sorensen, vice president of marketing for LaCrosse Footwear. “We believe this investment will really help our consumers and dealers who want complete product information and a great shopping experience at their fingertips.”

About LaCrosse Footwear

LaCrosse Footwear is a leading developer and marketer of branded, premium and innovative footwear for expert work and outdoor users. The Company’s trusted Danner® and LaCrosse® brands are distributed domestically through a nationwide network of specialty retailers and distributors, and internationally through distributors in Asia and Europe. Work customers include people in law enforcement, agriculture, firefighting, construction, industry, military services and other occupations that need high-performance and protective footwear as a critical tool for the job. Outdoor customers include people active in hunting, outdoor cross training, hiking and other outdoor recreational activities. For more information about LaCrosse Footwear products, please visit our Internet websites at, and For additional investor information, see our corporate website at