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Lander Rolls Out Expedition-Inspired Protective Accessories for Mobile Consumer Electronics
Minimalistic, lightweight, technical and protective – with the right balance of style and function for both urban living and off-grid adventures
LEHI, UTAH – November 17, 2015 – Lander™, (www.lander.com), the creator of true expedition-inspired protective accessories for mobile consumer electronics, launches its first line of outdoor-inspired accessories — starting with the Powell™ phone cases and Neve™ mobile device cables.
“To make our brand truly authentic, we did something no one has done before – we created CE accessories that utilize the same technology as outdoor equipment – from our proprietary Illumaweave™ reflective technology to using a unique steel-strengthening process blended with lightweight materials,” said Kirk Feller, president and CEO of BGZ brands, parent company to Lander. “We teamed up with a group of award-winning outdoor product designers to create consumer electronics accessories that incorporate elements of outdoor equipment you’d typically find at a base camp. The result: products that are lightweight, durable and functional and that strike just the right balance of style and function — ideal for urban living or off-grid adventures.”
POWELL PHONE CASES
Named after Lake Powell — and inspired by the steel-strengthening process used for military gas cans and ammunition canisters — the new Powell™ phone cases by Lander are designed for the iPhone 6/6s, 6 Plus/6s Plus and Galaxy S6.
Minimalistic, lightweight, technical and protective for urban living and off-grid adventures. A molded panel utilizes lightweight TPU and polycarbonate to protect the back of the phone. The raised bezel around the screen ensures the glass front panel is protected and does not touch the ground, confirmed with flying colors from military specification drop tests. The textured edging around the case make it easy to grip, even with muddy, wet or perspiring hands. Sleek and streamlined, the Powell case is a cinch to pull in and out of your pocket.
Available in a variety of colors. Powell cases for iPhone 6/6s retail for $34.95 and iPhone 6 Plus / 6s Plus and Galaxy S6 retail for $39.95. http://www.lander.com/cases
Neve™ mobile device cables by Lander are designed with both outdoor and indoor use in mind. Neve, Latin for snow, was inspired by Lander’s proprietary Illumaweave™ reflective technology, which allows the cables to be quickly located in both a dark tent, pack or in a dark room. Produced with durable nylon, the flat, tangle-free cable also features Everpull™ connectors for rugged and long lasting use. The Core-Grip™ with a centered logo grip makes for easy cable wrapping.
The family of Neve cables, available in black or red, includes the:
- Neve Lightning™ to USB cable, compatible with all Lightning-enabled devices, including Apple iPhone®, iPad® or iPod®. Retail price: $29.99
- Neve Micro USB cable is compatible with most Android and Windows phones, tablets and many other devices, including GoPro Hero 4 Sessions, Xbox, PS4, hard drives, e-readers, printers, and more. Retail price: $29.99
- Neve Aux Audio cable seamlessly connects mobile devices to portable speakers and home or car stereos. Retail price: $19.99
- Neve Aux Splitter cable – makes sharing an audio device easy. Retail price: $19.99
For more information, visit http://www.lander.com/cables .
Lander creates expedition-inspired accessories for use at home, on the go, and off-grid. Inspired by its Rocky Mountain home, Lander accessories are made with innovative technology used in equipment carried by the world’s best explorers. Lander carries cables, phone cases, and will soon be introducing backpacks, and laptop sleeves – for the explorer in all of us. For more information, visit Lander.com.
About BGZ brands™
BGZ brands mission is to enhance our customers’ lifestyles through branded products and services of elevated value and quality. Formerly known as BodyGuardz, BGZ brands has since become the powerhouse parent company of three distinct consumer electronic accessory brands, including: BodyGuardz®, a leading device protection company; Lander™, expedition-inspired accessories for the explorer in all of us; and Moxyo™, modern accessories for the masses. For more information, visit BGZbrands.com.
Connect with Lander
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• @explorelander and #explorelander