Last opportunity to be involved
ispo will be the last oportunity for companies to sign up to be involved in the largest european outdoor sector market research ever to be undertaken to look at the size of the market.
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Zug, Switzerland – The European outdoor industry has lacked even the simplest information about the size of the market place in outdoor products. To address this issue the European Outdoor Group (EOG) has instigated a major state of the industry report for Europe.
ispo is the last opportunity to be involved with one of the major research projects of 2011.
David Udberg, President of the EOG commented, ‘90% of the EOG’s membership have committed to be involved, major retailers have already signed up, but to make the project successful we need 80% of the whole European industry to commit. If companies don’t sign up now then they will miss the opportunity to be involved and they will not be allowed to sign up later’.
The principle is very simple. Companies and brands are being asked to provide sales data by calendar year, across seven product categories and nineteen markets. By providing this data the company will qualify to receive the full market data information free of charge. The commitment is to provide figures for 2008, 2009 and 2010, the report covering the first three years will be published in June 2011, then for 2011, 2012 and 2013, figures will be published in May of the following year.
The information received from each participant will be sent to a third party Notary Public who’s task will be to ensure that there is no visibility of which brand has supplied the data. It will then be sent to the research partner whose task it is to analyse the data and compile the report. Neither the EOG nor its research partner will have any visibility of the brand that has supplied the data. The data will be collected annually based on invoiced sales by brands to distributors / subsidiaries or direct to a retailer in that country.
The project is open to all brands, not just EOG members, and the resulting market data will be provided free of charge to those brands that supply data for the previous three years and a minimum of three future years, ensuring consistency of data.
Information about the State of Trade Survey, including the full information brochure and application form in German and French is available on the European Outdoor Group’s website at: www.europeanoutdoorgroup.com/marketresearch
Those attending ispo can also go along to the EOG Lounge in the East Entrance to collect information and talk to someone about how they can get involved.
Notes to Editors:
The European Outdoor Group is an association set up to represent the common interests of the European outdoor industry.
Founded in 2003 the European Outdoor Group has 57 members, which include some of the largest brands in the world. The combined strength of the member brands, and a close cooperation with national outdoor associations, provides an extremely powerful force to represent the whole European outdoor industry in a constructive and positive manner.
Further information about the European Outdoor Group can be found on the website:
www.europeanoutdoorgroup.com
Or contact Vanessa Knowles, Tel: +44 1942 886402, vanessa.knowles@europeanoutdoorgroup.com
