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Press Releases

Lava Linens Partners With Meteorite PR During Expansion Year

Colorado Company Specializes In High-Quality, Eco-Friendly Natural Fiber Travel Towels

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Boulder, CO (March 2021) – Lava Linens, a Colorado-based company committed to developing premium eco-friendly French linen towels from the homestead to the trailhead and everywhere in between, announced today that it has named Boulder-based Meteorite PR as its public relations firm of record as it unveils new products and wholesale opportunities in 2021. 

Founded in 2018 in Boulder, Lava Linens is the only company in the United States that exclusively manufactures and sells high-quality linen towels, ideal for eco-responsible adventurers who demand durable, high-performance gear. Lava Linens towels consist of flax fibers woven at the perfect weight, ensuring that each towel is composed of the strongest fibers nature provides, without shedding harmful microplastics often left behind by other towels on the market. 

While Lava Linens towels are most notably well-suited for surfers and other water sports enthusiasts, overlanders, van-lifers and open-air competitors, they’re also designed to effortlessly cross the bounds between adventuring on the trails and luxury home living. 

“We’re a company that values the quality of our products, and we’re also mindful of how our products impact the environment throughout their entire lifecycle. So far the reception has been extremely positive,” said Lava Linens CEO and co-founder Mary Swanson. “Americans are less familiar with high-end linen as compared to others around the world. We’ve heard more than once, when individuals feel our towels for the first time, ‘I’ve felt linen, but never like this.’ In addition, more and more people are learning about the environmental dangers of microfibers, and this is finally a viable alternative.” 

Swanson founded the company with her sister Caitlin and their mother Sheila, a longtime textile expert and artisan who personally creates each towel. The company currently offers three different towel models: The Mini (20” x 25”), The Classic (27” x 45”) and The Luxe (30” x 52”).

The company offers each towel in four different color choices (black, blue, green and red) and will unveil new Ultralight models of each towel this spring, as well as new wholesale opportunities with select retailers later this year. 

Meteorite PR was founded in 2017 by PR industry veteran Eric Henderson and represents a broad collection of clients including leading outdoor footwear company Salewa, as well as Rab Equipment, the industry standard for alpine climbing apparel and technical gear. The company also works with award-winning Colorado-based ski wax company MountainFlow, the world’s best eco-friendly, biodegradable ski and snowboard wax. 

“Lava Linens is a family-owned, forward-thinking company that stands behind each product they make, down to every individual stitch,” Henderson said. “Their commitment to developing quality, environmentally-friendly products has a tremendous appeal to responsible outdoor enthusiasts everywhere, and we’re thrilled to partner with them as they continue to grow.”

To learn more about Lava Linens log onto the company’s website at


About Lava Linens 

At Lava Linens, we set the highest standards when it comes to quality and performance while responsibly sourcing only premium, natural fiber materials that perform amazingly and that adhere to strict traceability, environmental and social responsibility standards from seed to fiber to fabric to towel. Our innovative mother-daughter team handcrafts the most durable and most sustainable adventure towels in the outdoor industry perfect for eco-responsible adventurers, van-lifers, yogis and minimalists. Unlike traditional microfiber towels, Lava towels are made with climate-friendly, natural fibers from the flax plant making them the only adventure towels that don’t pollute our planet’s water and soil with microplastics when used and washed.


Media Contact 

Meteorite PR | Eric Henderson | | 307.690.2984