PARIS, France (June 5, 2017) — Le Chameau, the premier maker of rubber boots, is expanding its retail presence by offering the largest collection yet in the United States through a direct-to-consumer website. Le Chameau has hired Backbone Media to handle both public relations efforts and full-funnel media planning.
“Le Chameau has been handcrafting boots for the last 90 years,” said Robin Beech, managing director of sales and marketing at Le Chameau. “We want to introduce this heritage to discerning consumers who want the best rubber boots on the market. Backbone Media will play a broad role in our U.S. marketing efforts with a focus on paid and earned media.”
Le Chameau was founded in 1927 by Claude Chamot in Cherbourg, France. He pioneered the technique of rubber vulcanization to develop a range of rubber boots that were comfortable and durable. The reputation of Le Chameau quickly grew and they gained a legendary reputation with outdoor professionals and enthusiasts across the globe.
Today, a combination of traditional skills, passed from generation to generation, and technical innovation means Le Chameau continues to set the standard of performance for all rubber boots
“We were impressed by the quality of Le Chameau’s products and the depth of their heritage,” said Nate Simmons, managing partner at Backbone Media. “U.S. core consumers have always known about and sought Le Chameau as the premium rubber boot company. We’re excited to expand their presence here in the United States.”
Le Chameau will introduce its collection directly to U.S. consumers this summer.
About Le Chameau
Artisan craftsmanship, innovation and the highest quality luxury materials have always differentiated the Le Chameau boot. Each pair of Le Chameau boots is hand crafted by a single master boot maker. The timeless style of Le Chameau remains the expression of a certain “art de vivre.” For more information, visit www.lechameau.com.
About Backbone Media
Backbone Media targets, engages and inspires the active lifestyle market through public relations, social media, content creation and media planning and buying. For over 19 years, Backbone has worked with leading outdoor gear, apparel, technology, food and beverage brands, as well as tourism destinations around the world. Backbone has offices in Carbondale and Denver, Colorado.
Doug Stuart, Backbone Media
970-963-4873, ext. 201