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Leading Outdoor Adventure Retailers Join Forces

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Summit Sports and Austin Canoe and Kayak announce merger enabling all-season offers, immediate expansion and future growth


Bloomfield Hills, MI (January 26, 2016) – Specialty outdoor gear retailers, Summit Sports and Austin Canoe and Kayak (ACK) announce the merger of the two companies under Summit Sports LLC. The merger, backed by Digital Fuel Capital, brings together two outdoor specialty retail leaders in snow, paddle, and other outdoor adventure sports.

The merger consists of several e-commerce brands including, and, along with four brick and mortar stores in Michigan and five in Texas.

“Summit Sports and Austin Kayak are a natural fit and will build upon and grow on each other’s expertise to create a symbiotic and successful business,” says Steve Kopitz, Chairman, Summit Sports. “It is exciting to see these two companies become one, and Summit Sports is looking forward to expanding and innovating with ACK to continue bringing the best in specialty outdoor sports to consumers.”

With the best selection of products, expertise in their categories, and excellent business practices, this merger will provide the two successful companies with the ability to focus on their individual specialty categories while driving to expand their online and local store business.

“In just 10 years, we grew ACK from a small mom and pop shop with two employees to one of the largest specialty paddlesports retailers in the country,” said Peter Messana, CEO, Summit Sports. “We are looking forward to the next chapter for ACK, and in particular what it will offer our customers, employees, vendors and partners.”

The transaction was backed by investment firm, Digital Fuel Capital LLC. In addition to Digital Fuel Capital, Bay Capital Partners, Eagle Private Capital, MB Financial and Pine Street Capital provided financing for the transaction. Cascadia Capital LLC advised ACK on the transaction.

“We believe that outdoor sporting goods retailers should offer experiences tailored to the specific passions of the consumer,“ says Carson Biederman, President of Digital Fuel Capital. “We are eager to have Peter and Steve Messana, along with ACK, become a part of Summit’s strategy to acquire other leaders in specialty sports.”

Peter and Steve Messana will be joining the Summit Sports executive team while retaining equity ownership in the combined entity. Steve Kopitz will be handing over the reigns to Peter Messana, who will serve as Chief Executive Officer, while Steve Messana will continue on as Vice President of Merchandising. Kopitz will be taking over as Chairman of the Board for Summit Sports LLC.

About Summit Sports LLC
Summit Sports is an action sports retailer that owns and operates a number of retail stores and websites, including,, and Its e-commerce sites are committed to giving the best online shopping experience possible through extensive resources on actions sports information and online shopping tools.

About Austin Canoe and Kayak (ACK)
Austin Canoe and Kayak (ACK) is an award-winning paddlesports and outdoor retailer dedicated to providing exceptional customer service, product selection and expertise. ACK is based out of the central Texas area, operating its e-commerce store at and five physical locations in Austin, San Marcos, Spring, Houston, and San Antonio, Texas.

About Digital Fuel Capital LLC
Digital Fuel Capital is a Boston based investment firm focused on investments in e-commerce and digital marketing. Digital Fuel has backed a number of leading e-commerce companies as platforms for add-on acquisitions including Renovation Brands, Buy Auto Parts, and Logo Sportswear. For more information, visit

CONTACT: Jessica Kopitz
Public Relations Coordinator
(248) 338-9980 x224 /