Leading Outdoor Industry Veterans Form Consulting Partnership Focused on Sustainability

Jim Heiden and Jeff Weidman, well-respected members of the outdoor industry, announced today that they have formed the Heiden/Weidman Group to help outdoor, paddling, cycling and ski companies identify and implement socially and environmentally responsible business solutions. As strong proponents of sustainability, Weidman and Heiden believe that “the only possible guarantee of the future is responsible behavior in the present.”