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Leatherman and Shinola Partner on Multi-Tool
The two iconic American brands join forces to create a limited edition multi-tool
Portland, OR—Oct. 10, 2016—Leatherman Tool Group, the world’s original and largest manufacturer of high quality multi-tools is pleased to partner with Detroit-based Shinola, the modern design brand known for its dedication to thoughtful manufacturing by creating jobs and making watches, bicycles, leather goods, journals and soon audio equipment of the highest quality, to create a limited edition multi-tool specifically for Shinola fans.
Built from the popular Leatherman Charge AL, which features the brand’s iconic needle nose and regular pliers, a saw, bit drivers, wire cutters, and diamond-coated file, to name a few, this limited edition multi-tool is made with premium materials like 154CM knife steel and aircraft aluminum handles. The Shinola Charge AL also features a quick release lanyard clip and a full bit kit that includes bit drivers for bicycle maintenance and watchband repairs. Shinola also added its sophisticated matte blue coating and a custom leather sheath.
The Shinola Charge AL is part of a limited edition run of 500, available exclusively at Shinola retail locations and www.shinola.com, beginning October 1, 2016. The Shinola Charge AL costs $250 and comes with a 25-year warranty.
“Leatherman’s heritage is rooted in making quality products made in America, it’s inspiring to work with another like-minded brand like Shinola,” said Bobbie Parisi, vice president of marketing and product at Leatherman. “We believe in making products that are built to last and we’re excited for our fans to get their hands on this limited edition tool.”
“We are thrilled to collaborate with Leatherman on this custom multi-tool,” said Daniel Caudill, Shinola’s Creative Director. “Leatherman is an American brand that shares our brand values and commitment to quality products. We know our customers, especially our watch and bike aficionados, will love this tool.”
For more product information and PR opportunities please contact Amy May at JAM Media Collective at firstname.lastname@example.org. For marketing inquiries please contact Carie Behe, Marketing Manager at Leatherman Tool Group, at email@example.com.
About Leatherman Tool Group, Inc.
Founded in 1983 by Tim Leatherman, Oregon-based Leatherman Tool Group is the world’s largest manufacturer of high quality multi-tools (Leatherman) and LED lights (LED LENSER), with more than 128 million tools and lights sold, and distribution in more than 80 countries. For more information, visit www.leatherman.com and www.ledlenser.com.
Founded in 2011, Shinola was conceived with the belief that products should be well made and built to last. As makers of modern watches, bicycles, journals and leather goods, Shinola stands for skill at scale, the preservation of craft and the beauty of industry.