Get access to everything we publish when you sign up for Outside+.
Portland, OR – August 1, 2016 – Ledlenser, a Leatherman Tool Group, Inc. company, is pleased to debut a one-of-a-kind virtual reality experience at Outdoor Retailer Summer Market. Attendees will have the opportunity to experience the power of Ledlenser’s products in a realistic setting, using a Samsung Gear VR headsets.
“It’s always a challenge for us to really showcase the capabilities of our lights in a florescent-lit tradeshow hall,” said Shannon Jidas, associate brand manage at Ledlenser. “It’s really exciting to be able to transport attendees into an outdoor experience, where they are able to see every surface and angle illuminated, just as they would in real life.”
Viewers will be immersed in an interactive mountain bike experience. Set at dusk, single-track riders attack drops, banks and jumps, all illuminated with Ledlenser lighting. The 360-video was created by Ledlenser’s creative agency, Portland-based The Program.
“Virtual reality and 360-video are perfect tools for brands looking to serve up jaw-dropping marketing experiences that capture nature’s magnitude,” said Ethan Smith Gillespie, partner and president at The Program. “Scale translates to virtual reality. When you put on a headset, you appreciate the enormity of adventure that active lifestyle and outdoors brands inspire. This ‘wow factor’ makes brands’ stories hit harder and facilitates a deeper connection between consumer and brand.”
Outdoor Retailer attendees are invited to check out the virtual reality experience for themselves at Booth #4071.
Ledlenser, a Leatherman Tool Group, Inc. company, produces lights and headlamps for everything from camping, diving, running, hunting and fishing to industrial trades, DIY and law enforcement. Sizes range from keychain to 1500+ lumen heavy-duty defense lamps. MSRP ranges from $15.00 to $700.00 USD. All lights are backed by a five-year warranty. For more information about Ledlenser visit www.ledlenser.com or facebook.com/ledlenserusa.