Leed’s and High Sierra Sport Company Extend Licensing Agreement

Leed’s, a member of Polyconcept North America, the second largest supplier within the promotional products industry, announced a multiyear extension to its 2005 agreement with High Sierra. Starting in 2005, Leed’s carried 29 High Sierra products and since has almost tripled its offering.

Jeff Brown, vice president of marketing and product development for Leed’s, explains, “High Sierra has been an extremely successful brand for us. The product line is in high demand because it supports American’s active lifestyle. The functionality and durability of the products appeal to a wide range of corporations.”

“Our partnership with Leed’s has been an invaluable tool for us in capturing a larger share of the Advertising Specialty business,” states Hank Bernbaum, president of High Sierra Sport Company. “We are very pleased with the performance of High Sierra’s products under the Leed’s umbrella.”

The agreement extension gives Leed’s the right to continue to sell the products that it is already offering within the industry and allows for line expansion. All High Sierra items sold through Leed’s qualify for next day shipping with SureShip®.

For more information on High Sierra Sport Company, please call 1 (800) 323-9590 or visit www.highsierrasport.com.

About Leed’s
Leed’s, as part of Polyconcept North America, is the second leading supplier of promotional products and advertising specialties. Headquartered in New Kensington, Pa. and with offices around the globe, Leed’s products, programs and services are recognized throughout the United States and Canada. Leed’s offers relentless product innovation, energetic customer service and dynamic client collaboration to the industry. Information about Leed’s is available at www.leedsworld.com.

About High Sierra Sport Company
High Sierra Sport Company (HSSC), specializing in user-friendly adventure travel gear, offers versatile lines tailored for outdoor enthusiasts, skiers and snowboarders, travelers, students and professionals looking for the smart choice in durable and functional backpacks, duffels and wheeled luggage.

The official supplier of bags and luggage for the U.S. Ski and Snowboard Team, High Sierra’s memberships include the Outdoor Industry Association (OIA), Sporting Goods Manufacturers Association (SGMA), SnowSports Industries America (SIA) and the Travel Goods Association (TGA).

For more information, please call (800) 323-9590 or visit www.highsierrasport.com.

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