Sport and Style Meet at the Summit with Vuarnet Ice

New York, NY – January 11, 2018 

Legendary, French sunglass brand Vuarnet, manufacturer of timeless sunglasses and the finest mineral lenses, announces the launch of Ice, their latest collection. Drawing on 60 years experience and an intensive two-year development, Ice features the brand’s unique mineral glass lenses and state-of the-art materials.

Ice blends the technical features of the brand’s iconic Glacier with distinctly urban aesthetics to create a sleek and modern design that appeals to both alpine adventures and urban explorers. Ice is perfectly suited for the city, travel, snow sports, running, cycling, sailing or “seeing the world in a new light”.

Ice Features:

+ Vuarnet’s unique mineral glass lenses to deliver unmatched, protection and durability

+ Performance nylon construction for durability and flexibility

+ Removable, protective side shields

+ Removable center bridge for versatility and style

+ Stainless steel spring hinges for customizable fit

+ Adjustable rubber temple tips for comfort

+ Vuarnet engraved logo on side of temple

+ Masterly crafted in Vuarnet’s factory in France

Ice is available online and in select stores with retails ranging from $270 to $330.

About Vuarnet USA

Founded in France in 1957 and relaunched in the US market in 2015, the legendary, French sunglass brand Vuarnet offers the highest-quality, sport-elegant sunglasses with the finest mineral lenses to deliver unparalleled protection, clarity, durability and style. The US offerings reflect both the brand’s iconic heritage as well as contemporary trends including: sleek metal aviators, edgy cable temple sunglasses, glamorous lifestyle sunglasses, mirrored snow goggles, and styles designed specifically for an active lifestyle. www.vuarnet.com

BYLINE:

Julie Campagnoli