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The recent Vasque global sales meeting broke traditional boundaries last month when it doubled as a celebratory gathering for retiring Southeastern sales representative Ken Hurd, who was recognized for his record 37 years of dedication to the Vasque brand. Ken ran his company, Florida-based Earth Traverse, with two partners, including his highly respected and extremely talented daughter, Rebecca Hurd. Attending their last sales meeting as independent sales reps, Ken and Rebecca were greeted with an honorary slide show, signature Kenny balloons, and brew.
Best known for his classic â€˜Kennisms’, Ken had a unique way of describing whether something would fly in the marketplace or not, and understood what it took to get Vasque placed at retail.
â€œKenny is a fantastic individual and an amazing rep,â€ says Vasque general manager Rick Appelsies. â€œI’m proud to have had the opportunity to work with him. I’ve also learned a lot from him, and in many ways he’s been a tremendous mentor to me. I wish him all the best.â€
Ken’s exemplary commitment to the company has earned him a Vasque lifetime achievement award as well as many kind words, much appreciation, and tears from the internal team.
â€œI stuck around for so many years because I believed in the product whole-heartedly from the first day they brought me on,â€ says Hurd. â€œOver time I realized Vasque was so much more to me than a high-quality outdoor footwear brand. They were, and are, a lifetime of family and friends. I’m grateful for my time with this amazing company.â€
Outdoor Sports Marketing, with headquarters in Greenville, SC, and Hendersonville, NC, will step in as the newly appointed agency to continue the Vasque legacy Ken so proudly developed in the Southeast. A highly reputable industry leader, Outdoor Sports Marketing takes over the territory effective immediately.
â€œWe just attended our first Vasque meeting and were blown away by the company culture,â€ says Outdoor Sports Marketing co-founder Rion Smith. â€œThe team is extremely cohesive and operates as one hard-working, dedicated family. I can see why Ken and Vasque stayed together for as many years as they did â€“ this truly is a special brand and a phenomenal opportunity for our group.â€ To contact Outdoor Sports Marketing, call 828.890.0088 or write to firstname.lastname@example.org
In the words of Ken Hurd, â€œI am over and out.â€ We’ll miss you Ken!