Leisure Trends Continues Growth; adds Duffy, Kessler

Leisure Trends Group® continues to grow under mounting demand for market intelligence on America’s leisure habits. The recent addition of Senior Research Analyst Linda Duffy and Senior Marketing and Communications Manager Rebecca Kessler brings to 35, the number of staff offering in-depth analysis of the way America plays.

“Leisure time – the “free” time consumers have available to choose how they will spend — has become a luxury in today’s business market,” says Leisure Trends President Jim Spring. “We see increased demand to provide the expertise necessary for companies to develop products, capture new market opportunities, make informed business decisions and acquire and retain valued customers.”

As Senior Research Analyst, Duffy is charged with ensuring Leisure Trends clients receive the insight necessary to support well-informed business decisions, while Kessler will implement a marketing and communications program to position Leisure Trends for long-term success.

Duffy’s 15-year career in market research includes work with a variety of companies in the consumer and technology industries including Requisite Technology and Space Imaging, Inc., where she helped create research and business intelligence programs. Duffy’s expertise includes developing competitive intelligence, market segmentation, market quantification, customer satisfaction, and industry trend reports.

With 20 years of marketing and communications experience, Kessler brings expertise honed in the corporate, agency and non-profit arenas. Most recently, Kessler worked as a marketing consultant for companies seeking to deliver a branded customer experience. She has also served as Copy Chief for ARS Advertising Agency, where she directed content messaging for collateral supporting the world’s leading home appliance brands. During her tenure at Provident Insurance (now Unum-Provident), Kessler helped manage communications by serving as publications editor and lead writer for employee benefits, as well as supporting marketing strategies that positioned Provident as the superior service provider.

Leisure Trends Group has a solid reputation for delivering results to many of America’s most-respected resorts, retailers and manufacturers – in a multitude of industries. In fact, Leisure Trends was chosen as one of The Best 100 Sources of Marketing Information by American Demographics magazine. Leisure Trends offers a full spectrum of customer-related activities, including the latest tools for gathering customer and product data; conducting consumer research; tracking point-of-purchase retail sales; analyzing and segmenting customer data; and acquiring and retaining customers through direct mail and email marketing. The company’s two signature reports are LeisureTRAK‚, the definitive measure of how Americans spend their leisure time, and RetailTRAKâ„¢, a measure of Americans’ sports equipment and apparel purchases. Reports are available by subscription. For further information visit LeisureTrends.com.