LEKI Partners with AMC, Sierra Club and Beaver Creek Hiking Center to Open New Demo Centers
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Buffalo, NY – LEKI USA proudly announces the launch of five new demo centers this hiking/backpacking season at the following locations: the Appalachian Mountain Club (AMC) Pinkham Notch Visitor Center and the AMC Cardigan Lodge both located in New Hampshire; the AMC Mohican Outdoor Center located in New Jersey; Sierra Club’s Clair Tappaan Lodge in California’s Sierra Nevada; and the Beaver Creek hiking center located in Colorado. The demo centers will be stocked with LEKI’s best selling trekking poles, the Corklite and the ladies Lhasa Lite, which hikers can test out on the hundreds of miles of trails these outdoor destinations offer.
“The new Demo Centers located at select, high profile trail heads present a great opportunity to educate consumers first hand on the benefits of using trekking poles and will hopefully increase the number of LEKI fans out there at the same time,” said Greg Wozer, VP of LEKI USA. “This in conjunction with our new ‘Why Poles?’ marketing campaign, should stimulate further excitement in the product category.”
Demo Center employees have received training from LEKI representatives so they are prepared to assist consumers with product information. Most recently in early June, LEKI representatives were on site at Sierra Club’s Clair Tappaan Lodge to kick off their demo season with presentations and hikes with 35 members of Sierra’s leadership team.
LEKI is concentrating the Demo Centers at prominent trailheads across the country for maximum use and has plans to introduce a Demo Center Locator on the LEKI website www.leki.com shortly, which will include participating retailers and/or organizations, and a complete profile of each location including photos, map/directions, hours of operation, etc. Retailers in proximity to high profile trailheads interested in participating in the LEKI Demo Center program should contact their local LEKI sales rep or LEKI USA Customer Service at 716-683-1022.
About LEKI
Founded in 1948, LEKI is a leading manufacturer of Skiing, Trekking and Nordic Walking poles and gloves. LEKI products are German engineered with a majority of the products being made in the company’s Czech Republic factory. This in conjunction with extensive research and independent testing make the best products featuring quality, value and technology. Because poles and gloves are their only business and they are focused on producing only the best products in those categories, LEKI is the known as “the pole experts.” LEKI USA, Inc., headquartered in Buffalo , NY , is the sole North American distributor of LEKI brand Skiing, Trekking, and Nordic Walking poles and gloves. For more information please visit www.LEKI.com or call 800.255.9982.
