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LEKI, the world’s leading manufacturer of Skiing, Trekking and Nordic Walking poles, is pleased to announce its participation in the Nordic Walking North America (NWNA) Walking and Nordic Walking Health Expo taking place on Saturday, May 30, 2009, from 8 a.m. – 4 p.m. at the world famous Santa Monica Beach. For the first time ever, the major players in the Nordic Walking community will be in one place to engage and educate the public on the latest fitness craze that is taking the world by storm.
The best known Nordic Walking educators in the U.S., including Malin Svensson of NWNA, Suzanne Nottingham of Nordic Walk Now, Tom Rutlin and Dan Barrett, will be on hand to provide free Nordic Walking instruction and other informative lectures on how to get in great shape. LEKI, along with other leading pole manufacturers, will be on-site providing participants with pole demonstrations and information on how to choose the best pole for varying fitness levels and terrain.
“The Nordic Walking Expo is the perfect opportunity for people from all walks of life and fitness levels to experience the activity first hand,” says Greg Wozer, Vice President of LEKI USA. “This will be the largest gathering of Nordic Walking experts, educators and manufacturers in one place, at one time, in North America.”
In addition to the Expo on Saturday that is open to the general public, NWNA will also offer continuing education opportunities Friday, May 29 through Sunday, May 31, including Nordic Walking Instructor training, Sport Level training, and re-certification. For more information on the Nordic Walking Expo, visit www.nordicwalkingna.com.
What: Walking and Nordic Walking Health Expo
When: Saturday, May 30, 2009, 8 a.m. – 4 p.m.
Where: Santa Monica Beach, 2600 Barnard Way
Begun in Finland in the 1930s as a warm-weather training regimen for cross-country skiers, Nordic Walking took off in Europe about a decade ago and has recently caught on in the U.S. Anyone, in any shape and at any age, can benefit from Nordic Walking, or fitness walking with lightweight poles. It can lower blood pressure, burn up to 40 percent more calories, increase oxygen consumption by 20 percent, reduce cholesterol, and help to relieve back, shoulder and neck pain compared to regular walking.
LEKI USA, Inc., headquartered at 458 Sonwil Drive Buffalo, NY, is the sole North American distributor of LEKI brand Adjustable Nordic Walking poles, Trekking poles, and Ski poles. For more information please visit www.LEKI.com or call 800.255.9982. For information on Nordic Walking, visit Nordic Walk Now at www.nordicwalknow.com, the American Nordic Walking Association at www.anwa.us, and Nordic Walking North America at www.nordicwalkingna.com.
About Nordic Walking North America
Nordic Walking North America (NWNA) has been founded to offer International Nordic Walking Association (INWA) fully certified instructor training and to service as a collection point for Nordic Walking enthusiasts to learn of trainings and activities. NWNA was founded by Malin Svensson, one of only four International Coaches for INWA and Gary Johnson, one of the original Exel Master Trainers. www.nordicwalkingna.com.