Level Gloves Launches Bliss Women's Line

LEVEL GLOVES LAUNCHES BLISS WOMEN’S LINE
Warmer for Women with Gore-Tex™, PrimaLoft™ and Exceptional Leather from Pittards®

STOWE, Vermont (January 11, 2008) – Level Gloves continues to strengthen its glove/mitt brand with the launch of its women’s specific line, Bliss. Level has worked with a women’s advisory group over the past two years, as well as with Bliss ambassador and pro rider Gretchen Bleiler, developing gloves and mitts that are “warmer for women”. Bliss products incorporate high performance waterproof breathable membranes like Gore-Texâ„¢, lofty insulation from PrimaLoftâ„¢ and exceptional leather from Pittards®. Bliss designs are specifically geared toward women’s anatomical differences, their need for warmth and their eye for style. The collection covers everything from high-end models with lots of technical features to more affordable, fun styles that are still loaded with warmth and comfort. Bliss products will be on display at the SIA Trade Show in Las Vegas in January 2008. The Bliss collection will be available at retail in Fall 2008.

According to Charlie Adams, sales and marketing manager for Level USA, “BLISS was created with the knowledge that women have different performance criteria than men. The BLISS line sets warmth as its primary objective. BLISS is warmer, dryer, and softer than any other gloves on the market. We’ve tailored our gloves with women’s specific fit for improved comfort and circulation, performance fabrics for the most breathable waterproofing and the warmest and lightest insulation. BLISS gloves use the highest quality materials and stylish details.”

The BLISS collection is available in women’s sizes XS-XL (5-8.5).
Product highlights include:

• Apex, $130, is a luxurious all Pittards® leather glove featuring GORE-TEX® 2 in 1 Product Technology that provides a single pair of gloves with two chambers- one for greater warmth, one for dexterity, PrimaLoft™ insulation, kangaroo pouch for heater packs. The Apex is available in a mid-length glove or mitt in white, black or brown.

• Amber, $110, features Pittards ® leather accents, GORE-TEX® 2 in 1 Product Technology that provides a single pair of gloves with two chambers- one for greater warmth, one for dexterity, PrimaLoft™ insulation, and kangaroo pouch for heater packs.

• Instinct, $100, offers GORE-TEX® XCR Product Technology
with PrimaLoft™ insulation, kangaroo pouch for heater packs and Pittards® leather palm. The Instinct is available in a long cuff glove or mitt in white, black or clay.




• Kali, $75, is a super warm yet moderately priced long cuff glove/mitt featuring a Membra-Therm Plus™ waterproof breathable membrane, PrimaLoft™ insulation, kangaroo pouch for heater packs and Pittards® leather palm. The Kali is available in grey, black, brown with earth tone plaid fabric insets.

• Gretchen Bleiler Signature Model, $80, was designed with in cooperation with Bliss ambassador, Gretchen Bleiler and features a distinctive plaid and hounds tooth shell fabric and riveted accents. The Signature Model uses Bliss’ own Membra-Therm Plusâ„¢ waterproof breathable membrane, PrimaLoftâ„¢ insulation and Pittards® leather palm.

• Oasis, $70, features Bliss’ own Membra-Therm Plusâ„¢ waterproof breathable membrane,
PrimaLoft™, Pittards® leather palm, kangaroo pouch for heater packs and long cuff construction. The Oasis comes is emblazed with a fabric star and comes in a variety of colors including: White/Pink, Black/White, Brown/White/Earth tone Tweed and Gray/Purple.

• Mummies, $70, are oversize mitts featuring extra thick PrimaLoft insulation, leather palms and storm leash. Women will love the instant warmth provided by these sleeping bags for your hands.

At Level Gloves, we recognize the urgency for all people and especially snowboarders and skiers to make a stand against Global Warming. We are all contributors to global warming and we all need to be part of the solution. For that reason, Level is contributing a portion of all Bliss sales to www.stopglobalwarming.org.

Based in the Italian Alps near Bormio, Level is a producer of high performance gloves and mitts for snowboarders and skiers. Level’s mission is to offer the best winter sports hand wear on the market. LEVEL believes warm, dry and protected hands are essential for a great day on the mountain. LEVEL is the inventor of specialized snowboard gloves with Biomex Plus hand protection as well innovative, high quality gloves and mitts for snowboarders, alpine skiers and racers, freeriders, freestylists and juniors. The company works with an arsenal of high-tech materials including Gore-Texâ„¢ XCR, Outlast®, Thinsulateâ„¢, MembraTherm Plus, Windstopper®, PrimaLoft, Pittards® and Cordura to deliver the optimum product for every snow riding environment. Level’s US subsidiary is based in Stowe, Vermont. For more information on BLISS and LEVEL, please visit levelgloves.com or call 802.253.0801.
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