Life Fitness, global leader in fitness equipment manufacturing, will introduce a limited edition Augie’s Quest LifeCycle® Exercise Bike on March 17 at IHRSA, the world’s largest fitness trade show. A portion of the proceeds from the new bike will be donated to Augie’s Quest, the Muscular Dystrophy Association’s ALS research initiative, led by Life Fitness co-founder Augie Nieto, which has raised more than $26 million to date.
Nieto, a prominent leader in the nation’s fitness industry for nearly three decades, received a diagnosis of amyotrophic lateral sclerosis (ALS, or Lou Gehrig’s disease) in March 2005. Since his diagnosis, he has worked with the MDA’s ALS division to coordinate cure-driven fundraising in support of the organization’s worldwide ALS research program.
“Augie shaped Life Fitness into what it is today, and he’s an inspirational leader that we will forever support,” said Chris Clawson, Life Fitness president. “Augie has touched the lives of many in the industry who will want this special edition Augie’s Quest LifeCycle, not only to support his cause, but also to pay honor to his life’s work.”
Introduced more than 40 years ago as the first computerized stationary bicycle, the LifeCycle Exercise Bike has reinvented itself over the years to remain an icon of fitness. Designed by a California scientist, but truly introduced to the fitness world by Nieto, the LifeCycle Exercise Bike spawned a boom in cardiovascular fitness in the early 1980s and has been an exercise staple in health clubs and homes ever since.
The limited edition Augie’s Quest LifeCycle displays the Augie’s Quest logo with red and black machine accents to coordinate with the Augie’s Quest brand image. A motivational quote from Nieto that reads “From Success to Significance” also adorns the upright bike’s base.
About Life Fitness
Life Fitness is the global leader in fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).