Press Releases

Life Fitness Attracts More Than 700 Attendees to First Global Summit

SCHILLER PARK, Ill., June 8, 2010 – The first Life Fitness Global Summit, held last month in Las Vegas, joined more than 300 global health club customers and more than 400 of the company’s global sales representatives, dealers and distributors in a dynamic discussion of the fitness industry.

The four-day event featured experts in fitness technology, social media, demographic data, facility management, marketing and exercise biomechanics. The Global Summit also provided a unique atmosphere for networking and presented attendees with an insider’s look at the company’s newest products and services.

The highlight of the week was the company’s unveiling of the Life Fitness Journey, a new concept that utilizes non-traditional equipment layouts and stimulating visuals to drive differentiation and member attraction.

During the Summit, Life Fitness introduced the next phase of machines in its Signature Series Plate Loaded Strength Line. Featured in candy apple red, the new line brings plate loaded training to an entirely new audience, through its sleek design and compact size.

The company also unveiled new Optima Series Strength dual machines at the Global Summit. The “duals” offer multi-exercise options in one space-efficient, easy-to-use machine.

Life Fitness global sales representatives, distributors and dealers gathered earlier in the week in a series of open forums and discussions. More than 400 Life Fitness representatives from 62 countries came together for the first time to share experiences and expertise.

About Life Fitness
Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).