Press Releases

Life Fitness brings beauty to benches and racks

New Signature Series Products Offer Ultimate Design, Performance

SCHILLER PARK, Ill. – Feb. 5, 2007 – “Beautiful” isn’t a word often heard inside the typical free weight area, but the new Signature Series Benches and Racks from Life Fitness are just that.

Designed for fitness facility owners who often find it difficult to create a cohesive look and feel in their facilities, the line of 20 benches and racks offer elegance and superior industrial design to complement existing Life Fitness Signature Series equipment and Cable Motion Series strength-training products. Owners and facility staff are now able to choose from a total of 44 different strength-training pieces all with the same standards of performance, function and aesthetics.

“Facility owners have told us that well-designed, attractive equipment appeals to people who’ve never stepped into a strength-training area before,” said Greg Highsmith, vice president of fitness education and strength product management for Life Fitness. “This variety of visually coordinated products helps us meet that demand.”

The new Signature Series Benches and Racks deliver the performance features experienced free-weight users expect from Life Fitness. The 4.5” x 2.5” 11-gauge flat oval tubing ensures structural stability to meet high performance needs with a design that’s inviting for first-time users. Exercisers also have an easier time getting into a correct, comfortable position because of the products’ ergonomically-sound design. In addition, the Molded Urethane Protective Racking System reduces vibration and clanking when racking weights.

Beautifully tough to accommodate frequent use, facility owners and staff also will enjoy the urethane bar supports, which guard against wear and tear from metal-on-metal contact; molded paint guards, which prevent chipping at key contact points; and rubber feet, which protect flooring. An integrated labeling system for plate and dumbbell storage helps facilities keep weights organized.

This unique, premium line of benches and racks coordinates with other Life Fitness equipment and will change the way people look at the free-weight area. By delivering the combination of elegance and performance that facility owners and users demand, Life Fitness has once again answered the needs of the marketplace.

About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.