Press Releases

Life Fitness Introduces New Optima Series Dual-Exercise Machines

SCHILLER PARK, Ill., Aug. 12, 2010 – Keeping the space conscious facility in mind, Life Fitness has introduced six new Optima Series Dual-Exercise Machines to deliver more options in less space. The new duals offer two or more exercises in a single station machine and boast the biomechanics and reliability the company is known for into a wide range of compact strength equipment.

The beautifully designed Optima Series strength-training line offers single and dual-exercise machines, as well as benches and racks. Ideal for smaller, budget conscious facilities, the Optima Series boasts high-functioning, space-saving style with dependable durability. Easy-to-use adjustments and pictorial placards with color coordinated adjustments enable exercisers to intuitively use the machines, allowing them to meet their goals through self-guided workouts.

“Our customers were looking for multi-use machines that wouldn’t take up a ton of space,” said Bob Quast, vice president of brand management for Life Fitness. “These machines were designed to maximize space, in a stylish fashion, without compromising functionality.”

The six new dual machines combine over 14 different exercises in less then 300 square feet of space, and include a Hip Adductor/Abductor; Lat Pulldown/Low Row; Leg Extension/ Curl; Leg Press/Calf Extension; Multi-Press; and Pec Fly/Rear Delt.

The equipment is available in a platinum frame with a clear coat, high gloss paint finish that adds an extra layer of durability and protects products from scratches and corrosion. All of the machines feature contoured pads and are offered in five different upholstery color options.

For more information on the Life Fitness Optima Series please visit or call 800-634-8637.

About Life Fitness
Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).

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Life Fitness and Lifecycle are registered trademarks of Brunswick Corporation

Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300,