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SCHILLER PARK, Ill., Jan. 10, 2011 – Life Fitness has announced that Dan Wille has been named vice president, global marketing and brand management. Wille returns to Life Fitness corporate headquarters from the United Kingdom, where he served as country manager since July 2008.
Wille has been with Life Fitness for 16 years. Prior to his most recent position abroad, Wille operated the consumer business unit as vice president. He also held various positions of increasing responsibility within the product development and marketing groups.
“Throughout his tenure with Life Fitness, Dan has shown the leadership strength we need as a company to drive support for our strategic decisions globally,” said Chris Clawson, president of Life Fitness.
Murray Rudkin succeeds Wille as country manager of the U.K. Rudkin has been with Life Fitness for ten years and, for the last two years, has led the U.K. sales unit as its director.
“Life Fitness is making bold moves to support the company’s superior products,” said Clawson. “The leaders we are aligning ourselves behind understand the importance of a product-driven approach, and will be integral to the evolution of our brands.”
About Life Fitness
Life Fitness is the global leader in providing fitness equipment. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Schiller Park, Ill., Life Fitness is a division of Brunswick Corporation.
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Life Fitness is a registered trademark of Brunswick Corporation
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com