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Life Fitness names Mark J. McCleary vice president – marketing

Life Fitness names Mark J. McCleary vice president – marketing.

Life Fitness names Mark J. McCleary vice president – marketing

SCHILLER PARK, Ill., July 21, 2006 – Life Fitness, the leading manufacturer of a full line of commercial cardiovascular and strength-training equipment, is pleased to announce that Mark J. McCleary has been named to the position of vice president – marketing and product management. McCleary, most recently vice president – marketing at Brunswick Bowling & Billiards, will report to John Stransky, president – Life Fitness Division. The move highlights Brunswick’s belief in promoting from within its ranks, aiming to leverage its management talent and to share skills and experiences across all of its market-leading businesses.

”Mark and I have worked together in the past,” said Stransky. “He is all about serving the customer. Our customers in the Billiards industry loved working with him, as he gave them new and exciting ways to promote their businesses and our products. His strong branding skills will help take the Life Fitness brand to new levels.”

Before joining Brunswick, McCleary was brand manager for Care Free gum at RJR Nabisco, brand manager for Windex at S. C. Johnson and vice president of marketing at Enzymatic Therapy. McCleary has a Bachelor of Science in business administration from Northern Illinois University in DeKalb, and an MBA from Appalachian State University in Boone, N.C.

About Life Fitness

Life Fitness, a division of Brunswick Corporation (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.

About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill “Genuine Ingenuity” in all its leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic controls; Albemarle, Arvor, Baja, Bayliner, Bermuda, Boston Whaler, Cabo Yachts, Crestliner, HarrisKayot, Hatteras, Laguna, Lowe, Lund, Maxum, Meridian, Örnvik, Palmetto, Princecraft, Quicksilver, Savage, Sea Boss, Sea Pro, Sea Ray, Sealine, Triton, Trophy, Uttern and Valiant boats; Attwood marine parts and accessories; Land ‘N’ Sea, Kellogg Marine, Diversified Marine and Benrock parts and accessories distributors; IDS dealer management systems; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; Brunswick billiards tables; and Valley-Dynamo pool, Air Hockey and foosball tables. For more information, visit

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Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corporation.

Life Fitness, 5100 River Road, Schiller Park, Ill. 60176. Phone: 847.288.3300,