Life Fitness Receives Top Design Award For T-Series
CHICAGO â€“ Jan. 11, 2007 â€“ Life Fitness, the global leader in fitness equipment, was honored with a 2006 GOOD DESIGN Award from the Chicago Athenaeum: Museum of Architecture and Design for its T-Series treadmills, a premium line of seven models for the home that are both easy to use and aesthetically appealing.
â€œThe GOOD DESIGN program is one of the most well-known in the area of modern design, and Life Fitness is very proud to be honored with such a prestigious award,â€ said Steven Ward, director of industrial design for Life Fitness. â€œWe work tirelessly to craft products that deliver superior form and function. It’s wonderful to know our hard work is being recognized.â€
GOOD DESIGN annually recognizes achievements of the most innovative and cutting-edge industrial, product and graphic design work across the globe. This year, the Museum received hundreds of submissions â€“ ranging from an airplane to a paper clip â€“ from 25 countries. Products were selected for quality design of the highest form, function and aesthetic â€“ a standard beyond ordinary consumer products and graphics.
The Life Fitness T-Series treadmills are featured, along with the rest of the award winners, on the Museum’s Web site at http://www.chi-athenaeum.org and will be recognized during a formal event in 2007.
About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.
Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com
About the GOOD DESIGN Awards
Founded in 1950, GOOD DESIGN is the world’s oldest and most celebrated awards program that bestows international recognition upon designers and manufacturers for advancing new and innovative product concepts and for stretching the envelope beyond what is considered standard product and consumer design. GOOD DESIGN is organized by The Chicago Athenaeum: Museum of Architecture and Designâ€”one of the Chicago area’s most prestigious cultural institutions and the only museum of architecture and design in the United States in conjunction with Metropolitan Arts Press, Ltd.