For Immediate Release
LIFE FITNESS WINS BODY LIFE CARDIO EQUIPMENT AWARD FOR 7TH STRAIGHT YEAR
SCHILLER PARK, Ill. (Dec. 17, 2007) â€“ Life Fitness, the global leader in designing and manufacturing commercial fitness equipment, is proud to announce it has received a 2007 body LIFE Award for its cardiovascular machines for the seventh consecutive year. Life Fitness has received this award every year since its inception. Body LIFE is the leading fitness publication in Europe, and is distributed in eight European countries.
â€œLife Fitness has been a favorite among body LIFE readers for several years now,â€œ said Patrick Schlenz, body LIFE director of fitness publishing. â€œThe company has proven it is an industry leader, and its cardio products have been recognized seven years in a row.â€
â€œThe body LIFE cardio equipment award is particularly gratifying because it is selected by clubs and gyms,â€œ said Frank van de Ven, managing director, Life Fitness Continental Europe, Middle East, and Africa. â€œWe always strive to design top-of-the-line cardiovascular machines to meet our customers’ needs, and this award is an indication we’re achieving that goal.â€
Life Fitness was chosen for the cardio equipment award by 500 randomly selected gym and fitness club owners who completed a computer aided questionnaire and were interviewed. The survey measured customer satisfaction and publicity in seven award categories: cardio, strength, indoor cycling, solarium, software, education and consulting.
About body LIFE
The business unit Fitness of the Health and Beauty Group is the leading publisher of B2B fitness magazines in Europe. Overall 8 printed magazines in 5 different languages are published. All magazines are created locally. This ensures marketability and guarantees a high quality, that is adapted to the needs of the markets, for readers as well as for advertisers.
About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for nearly 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.
Life Fitness and Lifecycle are trademarks and/or registered trademarks of Brunswick Corp.
Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300, www.lifefitness.com
For Immediate Release