Lifeboat Solutions Expands Clientele with Safe Bicycling Innovations

LAGUNA NIGUEL, Calif. – May 7, 2008 – Lifeboat Solutions, an event management, sales/marketing consulting company for the recreation and sporting goods industry, today announced it has been hired by Safe Bicycling Innovations, creators of a new yet-to-be launched bicycle lighting system.

Lifeboat Solutions has been retained to coordinate the logistics and services of the industrial designers, fabricators and electrical engineers needed to bring the system through the drawing, model, prototype phases, as well as managing the marketing and distribution of the completed product.

“Since working with Lifeboat Solutions, our bike lighting system has gone from a sketch on a cocktail napkin to detailed model and now a working prototype.” said a company spokesperson for Safe Bicycling Innovations. “Our relationship with Lance and his team provides us with industry contacts and strong business and marketing strategies, allowing us to focus on what we do best; developing ground-breaking lighting systems for cyclists.”

Now, as part of its Trade Show Management Program, Lifeboat Solutions will also manage Safe Bicycling Innovation’s exhibiting and marketing efforts leading up to Interbike 2008, along with guiding the company through manufacturing and distribution decisions subsequent to the expo.

“Lifeboat Solutions will work with Safe Bicycling Solutions throughout the entire product cycle,” said Lance Camisasca, “Their lighting system and complete marketing and sales solution, coupled with our industry contacts and experience, makes for a great match. We look forward to seeing this product through to its Interbike launch and distribution.”

For more information about Lifeboat Solutions, please visit www.lifeboatsolutions.com or contact Lance Camisasca at lance@lifeboatsolutions.com or 949-444-8805, or Chad Battistone at chad@lifeboatsolutions.com.

About Lifeboat Solutions
Founded in 2008 by Lance Camisasca, Lifeboat Solutions is an event management, sales and marketing firm that provides consulting services to companies within the recreational sporting goods industry, such as Interbike, Health+Fitness Business, and Bikes Belong.

Lifeboat Solution’s Trade Show Management Program includes helping manufacturers identify and develop cost effective tradeshow strategies, and provide logistical support such as identifying vendor partners, service form submission, on-site coordination and post show follow-up.

For more information about Lifeboat Solutions visit www.lifeboatsolutions.com.

# # #

MEDIA CONTACTS:
Chip Smith, SOAR Communications, 801.523.3730(wk) / 801.597.7515(cell), csmith@soarcomm.com or
Lance Camisasca, Lifeboat Solutions, 949.444.8805, lance@lifeboatsolutions.com