Lifecore Fitness gets 6 best buys in consumer magaizines in Feb issue

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LIFECORE FITNESS RECEIVES FOUR “BEST BUY” AWARDS IN
CONSUMERS DIGEST MAGAZINE
IN LIGHT OF RECENT RECOGNITION, LIFECORE FITNESS POISED TO SERVE AS LEADING INDUSTRY RESOURCE FOR COMPACT QUALITY FITNESS EQUIPMENT

VISTA, CALFORNIA (JANUARY 22, 2010)—In line with their mission to provide the most quality fitness equipment at the best value to the consumer, LifeCORE Fitness is proud to announce four separate “Best Buy” awards featured in the February 2010 issue of Consumers Digest Magazine. For nearly 50-years, consumers have trusted Consumers Digest to identify outstanding values in a complex and often overwhelming marketplace. Several of LifeCORE’s products were evaluated as part of the functional home fitness review, which is conducted every three years. The following LifeCORE Fitness products were recognized with Best Buy awards: the CD500 Elliptical, the 1050Rb Recumbent Bike, the 950Rb Recumbent Bike and the 950Ubs Upright Bike.

As the magazine reports, the production of functional home gym equipment has skyrocketed in the past few years, proving it’s more important than ever to find value in a product purchase. “We bring over 15-years of experience developing our relationships directly with the consumer—this gives us incredible insight on product development,” says LifeCORE Founder, Roger Bates. “We’ve gone through painstaking efforts to offer the smallest and most compact fitness equipment available, at the highest level of quality, and the most affordable price. We’re thrilled that this commitment to our customer has translated into this prestigious recognition for not only one, but FOUR of our products.”

Echoing Bates’ emphasis on the importance of value, Consumers Digest editor, Richard Dzierwa validates the extensive research conducted by the publication for recognition. “To us a ‘Best Buy’ is a product that offers the most value for a given amount of money,” says Dzierwa. “We define value as a perceived quality divided by cost. Price is an important factor, but we don’t just evaluate performance—we evaluate performance at the most affordable cost to our consumer.”

Bates believes the distinct benefits offered by the LifeCORE brand are what placed four of their products in the Best Buy categories. “We have the patent on center drive elliptical technology, which allows the user to have a longer stride in a very compact frame,” says Bates. The CD500’s 42-inch frame enables the user to manually adjust the stride length from 17-25 inches—a rare feature at a low price point. “No one can duplicate this kind of technology at this level of affordability.” Although the center drive technology has propelled LifeCORE’s elliptical machines into the spotlight, Bates explains that their bikes are what originally put their business on the map. “The recognition of our exercise bikes is once again due to our compact design and quality construction. It’s these factors that allow us to be the fastest growing bike manufacturer in the specialty fitness industry—period,” says Bates. At just 44 inches, the LC950Rb features ergo mesh seating, the LC1050Rb has a reclining seat that tilts, and the LC900UB is upright and is now offered with advanced features as the LC950UB.

For more information and price points, please visit www.lifecorefitness.com.

ABOUT LIFECORE FITNESS: Known as the premier resource for the most compact, quality fitness equipment available at an affordable price, LifeCORE Fitness brings over 15-years of unparalleled experience to the fitness industry. The company is located in Vista, California and is founded by husband and wife team, Roger & Traci Bates. LifeCORE’s biggest asset as a manufacturer is their prior experience as fitness retailers. In the early 90’s Roger and Traci owned and operated fitness retail stores throughout the US, and spent many years on the showroom floor developing direct relationships with the consumer. By listening to the specific needs, goals, likes and dislikes of their customers on certain products, the company translated this feedback into the development of every piece of equipment moving forward. Today, LifeCORE Fitness products are carried in over 250 specialty retail stores across the country, and the brand continues to develop award-winning products with the most innovative technology in existence.