Press Releases

Lifecycle Exercise Bike Makes Transformation to Entertain and Motivate

Redesigned Bikes Join Life Fitness Elevation Series

SAN DIEGO (March 6, 2008) – Life Fitness® is taking its iconic Lifecycle® Exercise Bike, which was presented to the fitness industry more than 40 years ago, to another level at IHRSA 2008. Introduced as part of the new ElevationTM Series, the 95C Upright Lifecycle Exercise Bike and 95R Recumbent Lifecycle Exercise Bike both feature the company’s latest entertainment and motivational features along with a number of revolutionary design upgrades.
The new 95C and 95R are offered with three new unique options – the EngageTM, InspireTM and AchieveTM Consoles. The Engage Console features a 15-inch integrated LCD touch screen with built-in TV, while the Inspire Console offers a 7-inch integrated LCD touch screen. Both include seamless iPod® compatibility; USB connectivity to create, store and track workout information; a Virtual Trainer; vibrant Workout Landscapeâ„¢ Perspectives; and a Zoom Feature. Users also can view iPod-delivered video content from the Engage Console’s integrated screen, or from the Inspire Console with an optional 17-inch Attachable TV. The Achieve Console features an easy-to-use amber LED display and the six most commonly used Life Fitness workouts.
“We conducted a tremendous amount of research in the field with customers and end users to create a better exercise experience for the huge variety of people who use the Lifecycle Bikes,” said Bob Quast, vice president of product management for Life Fitness. “We believe we’ve been able to breathe new life into these bikes with a design that’s more engaging than anything we’ve offered before.”

Page 2 of 2 Life Fitness Introduces New Lifecycle Exercise Bikes
Featuring sophisticated, sculptural forms and a clean silver and gray palette, the newest 95 Lifecycle Bikes offer new and inviting design attributes. The new deluxe armrests and handlebars offer at-your-fingertips workout resistance controls and feature LifepulseTM digital contact heart rate monitoring sensors. A new seat provides enhanced comfort and better thigh clearance, and newly designed pedals come equipped with a unique ski boot-style adjustment mechanism and quick release.
No detail ignored, the new 95R Recumbent Lifecycle Bike features a step-through design making it easy for all users to get on and off the bike. Facilities also have the option of selecting deluxe armrests or side handlebars. The new optional performance kit for the 95C Upright Lifecycle Bike includes an optional racing seat and racing pedals to give cyclists the comfort of a road bike with the features and benefits of the new consoles. While both bikes accommodate a wide range of user heights, an XXL version of the upright Lifecycle Bike accommodates users up to 7-feet tall.
For more information on the new 95C Upright Lifecycle Exercise Bike, 95R Recumbent Lifecycle Exercise Bike and the Elevation Series, call 1-800-634-8637.

About Life Fitness
Life Fitness, a division of Brunswick Corp. (NYSE: BC), is the global leader in designing and manufacturing a full line of high-quality fitness equipment for commercial and consumer use. It is the largest commercial fitness equipment provider in the world and the only fitness equipment manufacturer that has been providing premium equipment for 30 years. Life Fitness’ cardiovascular and strength-training products, including the renowned Lifecycle exercise bike, are used worldwide in health clubs, fitness centers and wellness facilities, as well as in homes. The company is headquartered near Chicago, in Schiller Park, Ill., and distributes its equipment in more than 120 countries.


Life Fitness and Lifecycle are registered trademarks of Brunswick Corp. Elevation Series, Engage, Inspire, Achieve, and Workout Landscape are trademarks of Brunswick Corp.

iPod is a registered trademark of Apple Inc.

Life Fitness, 5100 River Road, Schiller Park, IL 60176. Phone: 847.288.3300,

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