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LifelineUSA Names Director of Product Development and Design

LifelineUSA hired Glenn Polinsky to be the Director of Product Development and Design. Polinsky had been serving as a design and engineering consultant on LifelineUSA’s new products for the past year.


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MADISON, Wis. – LifelineUSA, a manufacturer of professional-grade functional fitness products, has hired Glenn Polinsky to be the Director of Product Development and Design. Polinsky had been serving as a design and engineering consultant on LifelineUSA’s new products for the past year.

“Glenn is a proven leader who can drive innovation to the next level,” said Bill Sotis, president and chief executive officer of LifelineUSA. “We are excited to formally welcome Glenn to the team.”

In this newly created role, Polinsky will be responsible for managing the portfolio of new product projects from design through production. He will continue to work closely with LifelineUSA founder Bobby Hinds.

Polinsky is an award-winning industrial designer with 25 years of product development experience across leading brands in the fitness, furniture, housewares and medical equipment categories, including Epson, GE, Herman Miller, Horizon Fitness and LiveStrong.

About LifelineUSA
LifelineUSA designs and manufactures professional-grade functional fitness products for the health club, rehab, specialty and sporting goods channels. LifelineUSA’s innovative core, bodyweight and progressive variable resistance training products are used by elite athletes, physical therapists, athletic trainers and fitness enthusiasts worldwide. Additional details about LifelineUSA and the company’s complete product offering can be obtained at LifelineUSA.com or by calling 1-800-553-6633.

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