LifelineUSA to Launch National PR Campaign

Madison, Wis. (April 16, 2009) – LifelineUSA – one of the industry’s most established and respected functional fitness products and accessories companies – has hired Celtic, Inc., Brookfield, Wis., to develop a public relations campaign. The PR program, which kicks off this month, will target trade and consumer audiences through a mix of editorial coverage and product promotions.

“We have a very interesting story to tell,” said Bill Sotis, the new president/CEO of LifelineUSA. “For more than 35 years, we’ve set the pace when it comes to product development and quality within the functional fitness product business. Today, we’re building on that legacy by introducing a new management team and an aggressive product development strategy – there’s a lot for us to talk about.”

Since its incorporation in 1974, LifelineUSA has led the pack when it comes to functional fitness. The company’s list of product innovations is long and includes a host of one-of-a-kinds like the Portable Gym, Power Wheel and PowRWalkâ„¢ Pro. The company offers a variety of fitness accessories for a diverse audience, including: physical therapists, athletic trainers, PE instructors and active lifestyle consumers. To learn more about LifelineUSA, go to LifelineUSA.com or call 1-800-553-6633.

Celtic is a full-service marketing communication agency offering a host of integrated services, including: brand planning, marketing, research, advertising, creative, media planning, public relations, promotions and interactive. The agency represents a variety of active lifestyle brands, including: Horizon Fitness, Vision Fitness, Liberty Safe, Tippmann Sports, Atwater Carey First Aid, Potable Aqua Water Purification and more. To learn more about Celtic, go to CelticInc.com, or check out the agency’s active lifestyle blog, which can be found at CelticReaction.com.

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