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Global marketing veteran will help drive LifeStraw’s global expansion
LAUSANNE, Switzerland (May 4, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, hired Matt DeWitte as its head of marketing, effective immediately. DeWitte brings more than 15 years of experience leading national and global marketing teams for consumer brands including Boxed Water is Better, Dansko, Ford Motor Company, L.L. Bean, Timberland and Wolverine Worldwide brands including Chaco and Merrell.
DeWitte will be responsible for overseeing marketing teams and campaigns, ensuring synergies with product development and nurturing retail and brand partnerships. He will help expand LifeStraw’s portfolio with the timely introduction of high quality water filtration products that meet the needs of diverse consumers.
“Matt’s proven track record in driving growth among consumer brands and leading social impact initiatives makes him an ideal match for LifeStraw,” said Alison Hill, managing director of LifeStraw. “As a rapidly growing leader in water filtration and a cause-driven company, marketing is vital to communicating our global brand story, and we are confident that Matt will contribute to grow current programs and build new campaigns.”
Most recently, DeWitte was vice president of marketing at Boxed Water is Better in Grand Rapids, Mich., where he was responsible for leading all marketing strategy, brand messaging and communications efforts. Previously, he served as head of marketing at Dansko in West Grove, Pa., leading marketing efforts to engage customers, drive awareness and build brand loyalty programs.
“I’m excited to be joining the LifeStraw team at such an important time in the brand’s growth,” said DeWitte. “There is great potential here and I look forward to supporting the company’s continued expansion across global markets and helping to increase awareness about LifeStraw’s water filtration solutions and social causes around the world.”
AboutLifeStraw: LifeStraw focuses on innovation of technology that converts microbiologically contaminated water into safe drinking water with products that are designed to fit the needs of the people that use them. The first LifeStraw was the LifeStraw Guinea Worm Filter introduced in 1996, which has been instrumental in the near-eradication of Guinea worm disease. In 2005, the personal LifeStraw filter was introduced for use in developing countries, and the technology has since been time-tested in some of the harshest environments and humanitarian emergencies since then. Today LifeStraw is used in 64 countries and includes filters and purifiers for households, clinics, schools, and for outdoor recreation, travel and everyday personal use. LifeStraw can be purchased in retail stores or online at www.lifestraw.com.
Jason Silva, CGPR
781-639-4924 Ext. 118