Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In

Become a Member

Get access to more than 30 brands, premium video, exclusive content, events, mapping, and more.

Already have an account? Sign In


Press Releases

LIFT23 and Pedigree Ski Shop Make Large Donation

Get access to everything we publish when you sign up for Outside+.

Thousands of Pairs of Socks to NYC Homeless Children

NEW YORK, NY – October 4, 2017


LIFT23 Corp. is pleased to announce that in conjunction with retail partner Pedigree Ski Shop, they have donated 3200 pairs of socks to children in NYC homeless shelters, just in time for the new school year.

Ed Del Guercio, LIFT23’s Founder and President, personally delivered 1600 pairs of socks to both the Town & Country shelter and one of the HELP USA shelters, both located in the Bronx. Upon its founding in 2014, LIFT23’s initial goal was to donate a pair of socks for each of the 23,000 homeless children in New York City shelters and thus, LIFT23 was born. LIFT23 has donated a total of 13,500 pairs to NYC children, with the LIFT 23-Pedigree Ski Shop partnership accounting for 11,500 of that total.

“The kids were so excited that LIFT23 brought them new socks just in time for the beginning of school, and we are so grateful for LIFT23’s dedication to serving homeless children in New York City,” said Ana Sanchez, Executive Director at HELP USA Bronx Crotona/Crotona II.

We are truly thankful to have Pedigree Ski Shop as a retail partner,” said Del Guercio. “They believe in our product and are equally committed when it comes to our mission of serving kids in need. Our strong partnership has allowed us to make a big impact upon deserving kids.”

“Lift23 continues to sell well in our stores,” said Tom Fuerst, President of Pedigree Ski Shop. “They stand behind their product and give retailers like us, as well as our customers, a way to give back, it’s a true partnership.”

Socks are one of the most requested and least donated items to homeless shelters, and LIFT23 donates a pair to children in need for every pair of ski/snow socks it sells. Originally conceived to provide socks to homeless children in New York City shelters, LIFT23 has expanded to partner with key retailers nationwide, broadening sock donations to more cities where LIFT 23 socks are sold.


Lift23 website:

Lift23 Facebook:

Pedigree Ski Shop:

ABOUT Lift23

Lift23 is a premium ski/snow socks company that is committed to a goal-driven social mission. Our sock uses the perfect combination of the finest fibers and materials to enable elite performance and provide genuine warmth for snow sport enthusiasts of all types. We are also committed to lifting the spirits of those in need. Derived from the Tom’s Shoes “one for one” business model, Lift 23 will donate one pair of socks to a homeless child for every pair it sells. For more information, visit or contact