Light and Motion Announces New Director of Sales

Monterey, CA, August 1, 2011 – Light and Motion is thrilled to announce the addition of Jack Gresmer as the new Director of Sales for the bike division. Jack brings 25 years of success in building brand presence and expanding market share in all channels. His industry knowledge, experience in sales leadership, and proven success in product introduction and market penetration will be a great asset to the Light and Motion sales team. Previously Jack has held Director and VP Sales positions at Currie Technologies, NiteRider, DK Products and Brunswick Bicycle Division all of which experienced doubling in sales under his leadership.

“I have always admired Light and Motion’s team and reputation and am more than thrilled to be a part of it,” said Gresmer. “Light and Motion is a great company and great group of people; this is truly a dream come true.”

As Director of Sales for Light and Motion, Jack will be responsible for the development of all markets and channels that will define Light and Motion as the market leader in the premium bike light category.

“Jack’s pioneering of high performance bike lights and his deep experience in the bike industry combined with our 21-year track record designing high end lighting solutions will certainly strengthen and grow our share in the bike lighting category,”said Daniel Emerson, CEO of Light and Motion.

About Light and Motion:

We are outdoor enthusiasts who tread lightly by designing and building our products locally in Monterey California. We have been recognized for our pioneering business practices and a smart footprint including the 2011 “Cool California Award” for greenhouse gas reductions, the 2008 “California Small Business of the Year” award, and W.R.A.P. award for reducing our waste stream 5 years in a row. We are hands on through all phases of the product cycle and stand by our performance claims, backing them up by publishing our test data at www.lightandmotion.com.
www.lightandmotion.com