FOR IMMEDIATE RELEASE
Contact: Julie Atherton
JAM Media Collective
Light & Motion Introduces the First Runner’s Headlamp with 360 Degrees of Visibility
The new, lightweight Vis 360 RUN helps runners stand out at night
June 23, 2014 – Marina, CA –Light & Motion, the leading manufacturer of personal lighting systems and LED bike lights, is expanding its line of commuter safety lights to the runners market with the new Vis 360 RUN. It is the first runner’s headlamp to offer a full 360 degrees of visibility.
The Vis 360 RUN adapts Light & Motion’s innovative Vis 360 light to a head strap, providing multi-sport enthusiasts a safety solution for their running needs. Comfortable and lightweight, the Vis 360 RUN weighs in at only 130 grams. The front white light, amber side lights and red rear lights indicate the runner’s position to passing cars and at intersections.
“At Light & Motion, we design with the safety of multisport enthusiasts in mind, and we’re excited to now have a runner-specific light to offer. The Vis 360 RUN helps protect runners in a couple of ways. It’s not just about having light to see the obstacles in front of you, but also about being seen by drivers,” said Chris McCaslin, lead engineer of Light & Motion’s Vis 360. “This is critical because running near traffic, particularly at intersections, is where runners are at the greatest danger.”
The World Health Organization’s Pedestrian Safety Manual reported that a key risk factor for pedestrians and runners on the road is inadequate visibility, with the majority of collisions taking place at intersections and the greatest risk at night, early morning or at twilight. Light & Motion’s commuter safety market research found similar findings: 72% of all motor vehicle-cyclist collisions were at intersections with 62% occurring after 4 PM, when visibility is poor.
The VIS 360 RUN provides a runtime of 2 hours on high (120 lumens), 5 hours on medium (60 lumens), and 14 hours on pulse, so even ultra runners will have the burn time to run with all-around visibility day or night.
VIS 360 RUN features:
- Micro USB Recharging directly with most cell phones
- FL-1 certification with regulated power
- Accurate Battery Gauge Indicator
- Accessory mounts for bike helmet included
- Tool-less mounting – easy to slide on/off
- 130 grams complete
Available: July 2014
The latest VIS line up also includes: VIS 360, VIS 360+, VIS 180, and the VIS Micro:
About Light & Motion: We are a vertically integrated design & manufacturing company that makes personal lighting systems for individuals that value conscientious design and elegantly engineered solutions. We build our products ourselves because we are passionate about providing customers with the perfect light to enhance their experience. We have been recognized for our pioneering business practices and a smart carbon footprint through numerous environmental awards, including the 2012 “Cool California Award” for greenhouse gas reductions. www.lightandmotion.com