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Light & Motion Introduces Urban 2.0, Now Fully Waterproof
Popular commuter lights are completely redesigned, integrating leading-edge technology and eye-catching colors
May 28, 2014 – Marina, CA – Light & Motion, the leading California manufacturer of personal lighting systems and LED bike lights, has upped the ante with of its innovative Urban commuter light line. Urban 2.0, which launches this July, features a new array of colors and a complete redesign from the ground up to gain performance, efficiency, and all-weather reliability. It is the first fully waterproof commuter light and the only waterproof bike light made in the USA.
“Our challenge was to leverage our in-house engineering and design expertise to make significant improvements to the Urban line, including their all-weather performance. The new Urban can stand up to a deluge and long wet winters. At the same time, we wanted to acknowledge the growing number of cyclists who want to personalize their bikes with lights that are as sophisticated in their appearance as their function, and folks love these new colors,” said Daniel Emerson, CEO, Light & Motion.
The complete redesign touches every aspect of its performance. Urban 2.0’s new internal architecture improves cooling, sealing, and LED efficiency, which means more light and longer run times. The new variable peened reflector provides better optics and projects a powerful and graduated beam of bright white light that balances the spot and fill.
The Urban 2.0 line also includes innovations for which Light & Motion are known, including amber side emitters to provide 180 degrees of visibility, ensuring that cyclists can be seen at intersections, where over 72% of bike accidents occur.
Urban 2.0 features:
- Waterproof design, tested to a depth of one meter (IP-67 Standard)
- Single cell Li-ion battery provides a 1.5-hour run time on high, 3 hours on medium, and 6 hours on low
- Micro USB Recharging
- 2.5 hour Fast Charge on premium Urban 800 FC
- Brighter, accurate battery gauge Indicator
- Tool-free mounting for bar & helmet
- Lock-out mode
- High/Medium/Low/Pulse provides multiple settings for urban riding in dense traffic, day or night.
The Urban 2.0 line includes four lumen models:
Urban 350 – $69.99 Colors: Obsidian Stout/Blue Moon
Urban 500 – $99.99 Colors: Blue Ribbon/Hopsickle
Urban 650 – $129.99 Colors: Silver Moon/Shock Top
Urban 800: $149.99 Colors: Anchor Steam/Steamroller
Urban 800FC – $179.99 Color: Steelhead
About Light & Motion: We are a vertically integrated design & manufacturing company that makes personal lighting systems for individuals that value conscientious design and elegantly engineered solutions. We build our products ourselves because we are passionate about providing customers with the perfect light to enhance their experience. We have been recognized for our pioneering business practices and a smart carbon footprint through numerous environmental awards, including the 2012 “Cool California Award” for greenhouse gas reductions. www.lightandmotion.com