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Press Releases

Lizard Skins Launches New Interactive Website

The new design and features of create an interactive experience with its product, sponsored rider and company information

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OREM, Utah – May 5, 2010 – Lizard Skins, manufacturer of high-performance cycling accessories, today launched its new website with an interactive design that allows users to easily navigate company news, browse and review products across different categories, learn about Lizard Skins and preview custom designed products.

“We want everyone who visits our website to feel our excitement for all types of riding and understand our passion for making quality bike accessories,” said Brian Fruit, founder of Lizard Skins. “We’ve got a new blog and great rider videos that really help visitors see what’s going on behind the product scene, and an even better product layout that helps riders see the extent of our offerings.”

For its popular custom grip line, the new site allows users to easily manipulate more than 200,000 possible design combinations and view their own custom grips using the site’s 360-degree viewer. Users can also share with their friends information about products they’re viewing by registering with and clicking on the “e-mail” link next to the product image.

Lizard Skins’ new blog and expanded company background give users a closer look into the staff behind the brand, product development and the successes of sponsored racers. The site also hosts videos of Lizard Skins sponsored riders living the brand, some of them produced by the riders themselves. Riders’ Tweets about their life on the bike will soon feed into the Lizard Skins website.

The new layout of allows users to view at once all product categories for the bike segments Lizard Skins represents, including road, mountain and BMX. The site also gives customers the option to compare products on the site and review any of the products they have purchased.

To see the new website, learn more about the Lizard Skins brand and to order Lizard Skins products, please visit

About Lizard Skins
For nearly 20 years Lizard Skins has designed and manufactured a wide range of bike accessories across the road, mountain and BMX disciplines that optimize rider performance. From its well-known chainstay protectors to grips, and from body armor to handlebar tape, Lizard Skins develops products that help even the most extreme rider maintain complete control, stay safe and avoid damage to the bike. Lizard Skins has a steady following around the world, with distributors and customers in 70 countries and sponsorships with top racers from the international arena. More information about Lizard Skins can be found at

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Elizabeth O. Hurst, SOAR Communications, 801.656.0472 x3 (wk) / 408.386.8168(cell), or
Chip Smith, SOAR Communications, 801.656.0472 x1 (wk) / 801.597.7515(cell),