Lolë Launches Swimwear at OR Pool Party & Fashion Show

Lolë, leaders in feminine fashion outdoor apparel, is launching an entirely new collection of swimwear designed for active women on the move. Lolë will unveil their swimwear collection with a pool party and fashion show hosted at Caffé Molise at 6pm on Friday, August 10th. The pool and patio at Caffé Molise are located at 55 West, 100 South, just steps from the main entrance of the Salt Palace Convention Center. Cocktails and refreshments will be served.

Completing Lolë’s apparel collection, the new swimwear is stylish, feminine, and performance-focused, intended for active use and comfort in motion. Designed the Lolë way, each suit can go from volleyball court to lounging poolside, supporting an active lifestyle by supporting a woman’s curves and keeping them comfortably contained.

“As an active apparel brand, swimwear is the next natural addition to our collection,” said Stephanie Robitaille, Communications and Marketing Manager for Lolë. “The swimwear line compliments and fits our female customers, while also complimenting and fitting our entire line, as Lolë outfits women from morning to night, and for all of their various activities.”

The Classic or Tankini Top can be paired with the sexy-yet-modest Skirted Bottoms or sexy-and-sporty Ixtapa Hipster. Lolë’s tops and bottoms are offered as separates, giving women customizable options and the perfect pairing for their individual body. Infused with floral inspiration, Lolë’s swimsuit line uses nature’s colors and design details, enlivening these active suits with flirty fashion. Tops will retail for $44 and Bottoms will retail for $36, MSRP.

“Our entire team is very excited about this launch and especially for the Pool Party at
Caffé Molise,” said Robitaille. “It’s the perfect way to round out our Spring/Summer ’08 collection, and to make a splash at the show with Lolë models showing off our entire
collection. We’re welcoming all of our retailers and industry friends to help us celebrate summer and this exciting time for Lolë.” Invitations and gifts will be available at the Lolë booth, #36197.

Lolë, which stands for “Live Out Loud Everyday”, offers fresh, fashionable styles to real women on-the-go, redefining women’s active and lifestyle apparel with an infusion of style and design not usually seen in traditional outdoor wear. The entire collection of Lolë Active and Lolë Lifestyle apparel can also be seen at the Summer Outdoor Retailer tradeshow, August 9th-12th, at the Lolë booth, #36197. To schedule an appointment, stop by the booth or prior to the show, contact Stephanie Robitaille at 450.646.0867, ext. 305 or Steph@coalision.com. Media inquiries can be directed to Alycia Cavadi at 617.875.5553 or alycia@momentummediapr.com.

About Lolë
Lolë is fashion-tech clothing, designed by women, for women, since 2001. Lolë’s active wear is designed and created with technical skill; they apply textures, cuts, colors and styles that are always fashionable. The company is devoted to women’s specific needs in the outdoor clothing market. Lolë knows that women don’t limit themselves to one sport. In a single year, they may participate in a multitude of outdoor activities with open- minded curiosity and enthusiasm. Naturally, they want clothing to help them feel and look good during these activities. Lolë is designed by a group a women who embrace this active lifestyle. Making it easy for women to explore activities, look feminine and feel great, Lolë is for women who Live Out Loud Everyday. For media inquiries, please contact Momentum Media PR at 617.262.5559 or reach Alycia Cavadi via email at Alycia@momentummediapr.com. For more information about Lolë, contact Stephanie Robitaille at 514.515.8130 or Steph@coalision.com, or visit: http://www.lolewomen.com