Lolë Partners with Paragon, Opens Doors in New York

Lolë, leaders in feminine fashion outdoor apparel, has launched a shop-in-shop at Paragon Sports, a specialty outdoor retailer in New York City. Just in time for the holiday season, a selection of Lolë’s winter Live Active and Live Everyday collections became available in a Lolë branded area within the store, at 867 Broadway (at 14th), in the bustling Union Square shopping district. The concept shop marks a significant growth step for the Lolë, as the brand continues to gain presence and increased sales in the US.

“We are having such great success with Lolë in the US Market and on the eve of our second year, we are thrilled to be able to partner with Paragon Sports in this venture,” said Julie Skirving, Lolë’s US Sales Manager. “We look forward to introducing the Lolë brand with this great new visual presentation to consumers, and to be able to offer this visual strength to other retailers in the future.”

Lolë, which stands for Live Out Loud Everyday, offers fresh, fashionable styles to real women on-the-go, with an infusion of style and design not typically seen in traditional outdoor wear. Paragon Sports, has been an icon for providing top quality sporting goods to Manhattanites since 1908, with a discerning outdoor-minded customer base – an ideal demographic for Lole’s fashion-tech active and lifestyle apparel.

Ira Rosh, Divisional Merchandise Manager for Paragon Sports, the said that the Lolë shop-in-shop has been a welcome addition to the holiday shopping season. “Anytime an exciting new brand decides to use our environment to convey their brand messages it always turns into a positive; for us, the customers, and increased sales for the brand.”

About Lolë
Lolë is fashion-tech clothing, designed by women, for women, since 2001. Lolë’s active wear is designed and created with technical skill; they apply textures, cuts, colors and styles that are always fashionable. The company is devoted to women’s specific needs in the outdoor clothing market. Lolë knows that women don’t limit themselves to one sport. In a single year, they may participate in a multitude of outdoor activities with open- minded curiosity and enthusiasm. Naturally, they want clothing to help them feel and look good during these activities. Lolë is designed by a group a women who embrace this active lifestyle. Making it easy for women to explore activities, look feminine and feel great, Lolë is for women who Live Out Loud Everyday. For media inquiries, please contact Momentum Media PR at 617.262.5559 or reach
Alycia Cavadi via email at Alycia@momentummediapr.com. For more information
about Lolë, contact Stephanie Robitaille at 514.515.8130 or Stephanie.Robitaille@coalision.com, or visit: http://www.lolëwomen.com