Lorpen Becomes E-commerce Destination To Offer Direct Buy Experience

Toronto, Canada (July 11, 2011) – Lorpen (www.lorpen.com), a leading designer and manufacturer of high performance socks for outdoor and sport enthusiasts, is partnering with Shopatron (www.shopatron.com) to offer customers an enhanced shopping experience with the ability to directly buy online. Lorpen customers are now able to browse, select and purchase their favorite socks directly and easily through the new e-commerce site, www.Lorpen.com.

“For years, our customers have been asking how they can get Lorpen socks if they don’t have a local retailer who carries the brand and we can finally appease those customers with the help of Shopatron,” says, Bruce Burrows, North American Sales Manager at Lorpen North America. “We chose Shopatron to continue our strong relationship with our retailers, as they will be the ones fulfilling the online orders through our site. It really is a win, win for our customers, our retailers and Lorpen.”

Shopatron allows customers to order directly on Lorpen.com and when the orders are processed they are fulfilled by the closest retailer that carries Lorpen socks. Conveniently, Lorpen customers are able to either pick up their order at the closest brick and mortar store or have their socks shipped to them directly.

“We will continue to put a great deal of energy into providing enhanced technology and online tools to meet the needs of our customers and retailers,” says Colin Sanders, VP of sales and marketing at Lorpen North America. “We want our online experience to be at the same level of quality that we strive for in our products.”

About Lorpen
Founded in 1985, Lorpen is based in Etxalar, Spain, located at the base of the Pyrenees and has been selling performance socks in the U.S. since 2004 and Canada since 2001. At Lorpen, technology and performance are the top priority in every sock they manufacture, and as such, the company is a top choice among athletes and outdoor enthusiasts, including well-known mountain climbers around the globe. Lorpen socks are now available in 61 different countries around the world, including a variety of independent and major retailers across the U.S. and Canada. For more information, go to www.lorpen.com.


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