Lorpen Expands US Sales Force by 35%
Lorpen, known for its high performance socks for outdoor and wintersport enthusiasts, today announced it has greatly expanded its U.S. sales force to keep up with the company’s solid growth in 2009.
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Toronto, Canada (December 14, 2009) â€“ Lorpen, known for its high performance socks for outdoor and wintersport enthusiasts, today announced it has greatly expanded its U.S. sales force to keep up with the company’s solid growth in 2009. Lorpen has partnered with the following agencies and independent sales reps that specialize in the outdoor and wintersports industries: Great Pacific Sales will cover the Calif., Nev., Ariz. territory; Will Mason and Deno Dudunake will cover the New England territory; Continental Divide Sports will cover the Utah, Colo., Wyo., N.M. territory; Joe File will cover the Ohio, Ind., Ill., Ky., Mich. territory; Kent Fried will cover the Md., Del., DC, NY, Penn. territory; and Outdoor Marketing Alliance will cover 16 states in the Southeast and Midwest territories.
â€œIn the past six months, Lorpen has quickly built a talented national sales team that not only lives the outdoor lifestyle and but also provides world class service to retailers across the U.S.,â€ said Bruce Barrows, North American Sales Manager for Lorpen. â€œThe new Lorpen sales crew is amazing; they are passionate about outdoor pursuits and are renowned sales professionals in the outdoor and snowsports industries. This is the team that will continue to drive our exceptional growth and further Lorpen’s overall brand strategy.â€
Lorpen started selling socks in the U.S. in 2004 and has grown steadily since then due to an exceptional product and a strong sales force. Throughout 2009, Lorpen has experienced significant growth and developed the need for a larger, stronger sales team. Barrows spent the past six months seeking out enthusiastic sales reps that could deliver the best sales results for Lorpen by cross-promoting their product repertoire. The new sales force has met Lorpen’s rigorous criteria and has solid expertise in the footwear and apparel sales categories.
Founded in 1985, Lorpen is based in Etxalar, Spain, located at the base of the Pyrenees. Lorpen has been selling performance socks in the U.S. since 2004 and Canada since 2001. Lorpen’s philosophy is that comfort is the guiding principle to everything they do, and as such, creates high performance socks for athletes and outdoor enthusiasts. Lorpen socks are now available in 55 different countries around the world, including a variety of independent and major retailers across the U.S. and Canada. For more information, go to www.lorpen.com.
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