Lorpen Introduces Premium Merino Sock And Kids Hiking Socks for S'12

Lorpen (www.lorpen.com), a leading designer and manufacturer of high performance socks for outdoor and sport enthusiasts, is expanding two of their exceptionally popular sock lines, Jr. Hikers and Comfort Life for Spring 2012. The new Kids Merino Midweight Hiker is a high-performance kid’s sock that is perfectly suited for cooler temperatures and more aggressive hiking. Additionally, the new Premium Merino Socks with styles for both men and women will be introduced to Lorpen’s popular Comfort Life collection.

“Whether you are hiking with your family, going for a run, skiing, working or relaxing at home, your socks should bring comfort to your feet. At Lorpen we strive to make a great sock for every aspect of life,” says Colin Sanders, VP of sales and marketing at Lorpen North America. “With our superior technology and passion for quality, we feel the new additions to our product line up will again exceed our customers’ (both young and old) expectations in performance, durability and softness.”

PREMIUM MERINO CASUAL SOCK
Lorpen’s new addition to the Comfort Life collection brings a superbly soft and luxurious feel to an everyday sock with the new Premium Merino Casual Sock line. Made with 75% Merino wool, 15% Nylon and 10% Lycra, the premium Merino line will feature eight new styles for women and two new styles for men. The addition to the Comfort Life line brings new designs that feature vibrant colors and unique looks adding comfort, fashion and fun to your everyday sock collection. MSRP: $14.99

“Premium Merino Wool is such a wonderful textile to work with when designing socks — it is soft against the skin, breathable and natural, a truly luxurious fiber. It is also ultra absorbent and can hold beautiful, vibrant color, “ says Coco Smith, merchandise designer for Lorpen. “It was fun to design unique geometric shapes and color patterns for the new Premium Merino Wool Casual Sock line and we look forward to continued expansion of the line in the fall of 2012.”

KIDS’ MERINO MIDWEIGHT HIKER
Lorpen has created unique and durable performance socks for kids who like to be outdoors and need more than just a cotton sock. The new Kids Merino Midweight Hiker is for active kids who enjoy adventure during the cooler months. They are made with 38% Merino wool, 37% acrylic, 15% Nylon, and 10% Lycra and will keep little feet warmer in the cooler temperatures so they can enjoy the outdoors longer. The additional cushioning will help little hikers last longer on the trail and enjoy the day without blisters and wet feet. MSRP: $12.99

About Lorpen
Founded in 1985, Lorpen is based in Etxalar, Spain, located at the base of the Pyrenees and has been selling performance socks in the U.S. since 2004 and Canada since 2001. At Lorpen, technology and performance are the top priority in every sock they manufacture, and as such, the company is a top choice among athletes and outdoor enthusiasts, including well-known mountain climbers around the globe. Lorpen socks are now available in 59 different countries around the world, including a variety of independent and major retailers across the U.S. and Canada. For more information, go to www.lorpen.com.